PARSIPPANY, New Jersey—Wyndham Motels & Resorts is ready for continued development in 2025, following a 12 months with a number of milestones. The corporate’s focus is on complementing the inspiration of its financial system and midscale manufacturers with new upscale and life-style manufacturers whereas implementing expertise and digital capabilities for each resort homeowners and friends.
“We navigated an unforgettable 12 months in 2024, remaining steadfast in our skill to ship for friends, homeowners, and shareholders. From welcoming our twenty fifth model and increasing into new markets to broadening our bench of aspirational inns and producing new proprietor income streams by way of the business’s finest tech platform—2024’s successes have each Wyndham and our franchisees nicely positioned for the years forward,” mentioned Geoff Ballotti, president and CEO, Wyndham Motels & Resorts.
Wyndham noticed world development in 2024, including a brand new model, increasing its presence, and constructing on its footprint in segments like prolonged keep. The corporate:
- Opened its first ECHO Suites Prolonged Keep by Wyndham inns. Early areas are seeing day by day occupancy charges as excessive as 80 p.c inside weeks of opening. ECHO now makes up 14 p.c of the corporate’s improvement pipeline.
- Expanded its choices within the extended-stay phase with new upscale choices, together with the launch of WaterWalk Prolonged Keep by Wyndham, its twenty fifth model, and the introduction of Wyndham Residences in the US.
- Strengthened its portfolio in international locations the place it holds a presence, together with the UK, India, Turkey, and Mexico, whereas introducing 12 of its manufacturers right into a mixed 22 new markets. The corporate additionally introduced an settlement to introduce its Microtel model in India, concentrating on 40 open inns by 2031.
- Teamed up with sbe to introduce HQ Motels & Residences, a brand new “sensible life-style” model affiliated with Registry Assortment Motels. Targeted on eating, nightlife, and wellness, the model will open its first resort in Antigua this quarter: Hodges Bay Resort and Spa, a HQ Luxurious Resort and Residences.
For expertise, the corporate:
- Launched Wyndham Join, serving to inns enhance income and personalize visitor experiences by way of AI-generated messaging, upsells, cellular check-in and check-out, cellular tipping, and extra. Roughly 2,000 of the corporate’s inns in North America are participating with the instrument and seeing incremental income because of this.
- Refreshed its Wyndham Enterprise platform, anchored by the brand new Wyndham Rewards Enterprise, a B2B extension of Wyndham’s rewards program. Designed to simplify journey for companies of all sizes, this system provides streamlined billing, membership upgrades, level administration, and extra.
- Created new alternatives for its BOLD by Wyndham and Ladies Personal the Room members—selling business mentorship by way of Accelerator Circle and third-party financing options by way of funding agency Lafayette Sq.. Collectively, BOLD and Ladies Personal the Room have resulted in additional than 100 offers with almost 40 inns now open.
For brand new initiatives and the visitor expertise, the corporate:
- Expanded its Wyndham Rewards program with new redemption choices, bringing the overall to greater than 60,000 inns, trip membership resorts, and trip leases globally.
- Launched Wyndham Journey Packages
- Celebrated 50 Years of Tremendous 8 with the debut of the model’s new Innov8te 2.0 room design, a limited-time shopper promotion, and an anniversary sweepstakes.
- Re-imagined its shopper advertising and marketing, leveraging inventive companions to ship campaigns, together with the launch of the corporate’s first-ever vacation marketing campaign.
