LONDON—Wyndham Lodges & Resorts has signed an unique growth settlement with Soliteight Lodge Initiatives SA to introduce its Tremendous 8 by Wyndham model to the Iberian market in Spain and Portugal. Below the settlement, Soliteight will develop and open 40 Tremendous 8 motels over the following ten years.
Tremendous 8 will cater to the growing variety of budget-conscious vacationers in Spain and Portugal. The initiative comes as each international locations expertise record-breaking tourism progress. Wyndham at the moment operates 14 Tremendous 8 motels throughout EMEA, together with places in Germany, the UK, and Saudi Arabia.
The primary resort will open in Leiria, Portugal, in This fall 2027, with further places to be developed in prime spots throughout Tier 1 and Tier 2 cities, together with key journey hubs like airports, busy retail areas, and alongside common transportation routes in smaller cities. Most of the motels can be new building utilizing good modular design for effectivity and sustainability.
“Bringing Tremendous 8 to Spain and Portugal is a strategic transfer to make high quality, inexpensive journey extra accessible,” mentioned Dimitris Manikis, president, EMEA, Wyndham Lodges & Resorts. Southern Europe has a rising demand for dependable, budget-friendly lodging, and our collaboration with Soliteight permits us to fulfill that want. By introducing a trusted model in key locations, we guarantee travellers can take pleasure in nice worth with out sacrificing high quality. We’re trying ahead to bringing Tremendous 8’s signature mix of affordability, trendy consolation,t and sustainability to those vibrant markets.”
Addressing Market Wants
The launch of Tremendous 8 by Wyndham in Spain and Portugal is pushed by booming tourism, shifting journey traits, and rising demand. In 2024, Spain welcomed a file 94 million worldwide guests, whereas Portugal additionally noticed important tourism progress. Spain’s robust financial efficiency, with a 3.2 % GDP enhance that very same yr, is additional fueling home and enterprise journey, notably in secondary cities and rising markets.
“Spain and Portugal proceed to lag different European markets in branded economic system motels, with a ten% hole in price range model penetration, regardless of a 142% surge in RevPAR since 2019,” mentioned Rui Alpalhão, Chief Government, Soliteight. We’re delighted to companion with Wyndham because the unique developer for Tremendous 8 in Iberia, addressing the necessity for well-branded economic system motels that supply consolation, consistency, and worth for each worldwide and home travellers.”
