NEW YORK CITY—W Resorts, a part of Marriott Bonvoy’s portfolio, introduced the renovation of W New York – Union Sq. as a part of a $100 million reimagination of the 256-room lodge.
W New York – Union Sq. is located within the former Guardian Life Constructing, and its historic structure was highlighted as a part of the lodge’s transformation, particularly within the Dwelling Room. Impressed partly by Grand Central Station, the house consists of excessive ceilings and detailed moldings.
W Resorts turned to Rockwell Group, the agency behind the lodge’s authentic debut in 2001, to guide the renovation. This time, David Rockwell and his staff drew inspiration from the textures, tones, and spirit of Union Sq. Park.
“W New York – Union Sq. holds a particular place in our world portfolio. It’s on the coronary heart of our model, powered by the heart beat of our birthplace, New York Metropolis. That is the place our story started, and this world flagship reintroduction is about greater than honoring our legacy—it’s about main the subsequent chapter of what a luxurious way of life model might be,” mentioned George Fleck, senior vice chairman and world model chief, W Resorts. “This transformation displays years of worldwide model work—evolving our design ethos, elevating the which means of No matter/At any time when, amplifying emotion per sq. foot, and embracing an immersive, culture-forward perspective. With deeply layered interiors, dynamic programming, and an unapologetic perspective, this lodge captures every little thing W Resorts stands for: vitality, edge, and our unmistakable signature sense of favor, inspiring tales value sharing. It’s a reimagination rooted within the audacious spirit of New York Metropolis, and a vivid beacon of how W Resorts continues to be a real catalyst of tradition on the worldwide stage from Abu Dhabi to Aspen, Barcelona to Bogota, and Sardinia to Sydney. We’re proud to convey this legendary landmark again—not as a duplicate of what it was, however as a daring expression of what’s subsequent.”
A Reimagined Entrance
The lodge’s entrance has even redesigned, together with the transformation of its staircase. This centerpiece is paired with black-and-white houndstooth banquette welcome desks, marble flooring, and an authentic mural by artist Shantell Martin.
Design Particulars
On the high of the staircase, the visitor expertise continues into the Dwelling Room and the Dwelling Room Café, the primary of its type for W Resorts. Serving espresso by Devoción by day, the café transitions right into a cocktail bar at evening. The lodge’s former ballroom, now reworked into the model’s signature Dwelling Room, consists of white marble columns, Corinthian capitals, and ceilings with carved rosettes. A palette of greens and blues is accented with velvet benches, petal-inspired chandeliers, and a double-height bar with actual botanicals solid in resin.
The Dwelling Room additionally comes alive with weekly curated cultural programming: from dwell music and DJ units to intimate talks, pop-up performances, and artwork activations, providing company and locals alike moments to attach, have a good time, and immerse themselves within the cultural heartbeat of town.
The guestrooms have been impressed by the seasonal adjustments of Union Sq. Par, with botanical carpeting, curved lacquered partitions, ombre wallpaper, material, and burnt orange velvet headboards, in addition to rounded, hunter inexperienced tufted couches and round bronze tables. The rooms even have panel temperature controls and Sensible TVs, whereas the loos embrace Italian bathtub merchandise by Davines, together with Marshall Bluetooth audio system.
Nods to town embrace customized lighting fixtures that spotlight subway entry lamps and bike chains, nightstands impressed by the “Metronome”-esque artwork set up on Union Sq. South, facet tables with chessboard patterns, loos with grid line-inspired tiling, and taxicab-yellow faucet handles.
The Penthouse Suite gives metropolis views, separate dwelling and bed room areas, a personal bar, a seating space, a bespoke curved wooden bar, and an arrogance set.
Seahorse – A New Seafood Brasserie
Opening this fall, Seahorse is a contemporary seafood brasserie from restaurateur John McDonald and Mercer Avenue Hospitality, the staff behind Lure Fishbar, Bowery Meat Firm, Bar Mercer, and Cha Cha Tang. Led by chef John Villa, the menu gives a seafood and uncooked bar classics.
Dishes embrace tuna crudo drizzled with crispy caper parsley oil, Cranium Island prawns with burnt lemon and Calabrian chili, and wooden oven–roasted Shinnecock littlenecks, in addition to handmade pastas, such because the spicy Maine lobster cavatelli. On the bar, bespoke cocktails embrace the Seahorse Martini and the Very best Unwind. Non-alcoholic picks just like the Pamplemouse are additionally obtainable.
The 125-seat eating room is accessible through its personal entrance off a nook of Park Ave South, in addition to by way of the lodge. Designed by Rockwell Group, the house consists of mother-of-pearl inlays, mermaid inexperienced tile, yacht-style wooden finishes, and a central seafood bar. A hand-painted mural by Brooklyn’s En Viu highlights town’s seafaring historical past. Seahorse gives coastal eating, with a menu together with seafood, crudo and seasonal components.
A Redesigned Rooftop Bar
Union Sq.’s solely rooftop bar makes its debut; the intimate indoor/outside house was designed by AvroKO, with an aesthetic attracts from Andy Warhol’s Manufacturing facility and Max’s Kansas Metropolis. The rooftop’s concrete ground sample is a nod to the ebb and movement of Union Sq.’s road life. With panoramic skyline views , the house is match for golden-hour cocktails and nightcaps.
Wellness Choices
The lodge’s former subterranean bar has been reworked right into a wellness house, FIT, the model’s tackle the signature lodge gymnasium, which incorporates the model’s first in-hotel Peloton Studio, gives 5 bikes obtainable for company. With elongated corridors, striped carpeting, and a woven “14” design, FIT’s design consists of inexperienced and yellow mosaic tile and rubberized flooring.
Conferences and Occasions Areas
W New York – Union Sq. gives 2,587 sq. toes of assembly and occasion house. With 4 versatile Studio rooms, three of which offer views of Union Sq., teams can host a number of occasions down the corridor. The Studio rooms are furnished with Herman Miller items. Customized carpets and textured materials draw inspiration from the New York sky and the vitality of the Union Sq. Greenmarket.
“I’ve watched this transformation unfold from the very starting and seeing W New York – Union Sq. come alive is actually particular,” mentioned Christina Poon, Basic Supervisor, W New York – Union Sq.. “This reinvention is about greater than design—it’s about respiratory new life right into a historic landmark, strengthening its connection to the neighborhood, and creating moments that resonate with each visitor. From the Dwelling Room to Seahorse and Heroes, every element displays the constructing’s historical past whereas capturing the vitality, creativity, and spirit of Union Sq.. It’s a spot the place locals and vacationers alike can collect, join, and expertise the center of town in a approach solely W Resorts can ship.”
