UK: Virgin Accommodations has accomplished the refurbishment of its London-Shoreditch property, unveiling new suites and a hi-fi listening bar.
Situated on Curtain Street, the 120-bedroom lodge revealed the ultimate part of its transformation at the moment, with Richard Branson attending the opening.
The challenge consists of 14 new suites and a venue referred to as Hidden Grooves, a vintage-inspired music bar.
The lodge, Virgin Accommodations’ seventeenth property worldwide, marks the model’s first lodge in London. Virgin Accommodations is a part of the Virgin Accommodations Assortment, which operates in cities similar to New York, Chicago, New Orleans and Edinburgh.
Hidden Grooves has been designed to resemble a Seventies lounge, that includes classic furnishings and music memorabilia. Impressed by Japanese listening bars and the early Virgin Information period, the venue features a studio-album-themed cocktail menu and a vinyl-focused music programme. Music is performed on sound programs constructed by London-based Undertaking Audio.
The brand new suites, created in partnership with Lynne Hunt London and Virgin Accommodations’ in-house design group, draw inspiration from the Seventies. Interiors characteristic a color palette of rust, olive inexperienced, pale blue and cream, with boucle, velvet and leather-based textures.
Customized furnishings, Virgin Accommodations’ patented beds, and bespoke timber wardrobes are among the many suite’s key options.
Richard Branson, founding father of the Virgin Group, mentioned: “It’s a tribute to Virgin’s music roots. We constructed our title on information – now inside our lovely new lodge, we’ve constructed an area the place folks can get pleasure from them once more. Who additionally doesn’t keep in mind visiting a Virgin Megastore and listening to the music earlier than selecting which album to purchase? That is precisely what I needed to recreate with Hidden Grooves.”
Branson added: “I’m completely delighted to rejoice the grand opening of Virgin Accommodations London-Shoreditch. London is the place we began Virgin greater than 50 years in the past, and it feels actually particular to mark the opening of our first lodge right here. Virgin Accommodations was constructed on the thought of doing issues in a different way, and Shoreditch is an ideal reflection of that spirit.”
James Bermingham, chief govt officer of Virgin Accommodations Assortment, mentioned: “Because the lodge opened its doorways final August, it has been present process a phased transformation, and we couldn’t be extra excited to lastly unveil Virgin Accommodations London-Shoreditch and formally rejoice our seventeenth property within the Virgin Accommodations Assortment.”
Lodge facilities embrace a rooftop pool, health club, remedy rooms, a rooftop membership, the Marlin’s on the Roof restaurant, and the Lucy app for personalised service. A brand new signature restaurant is scheduled to open later this spring.
Highlights:
- Virgin Accommodations completes refurbishment of its Shoreditch property with new suites and a hi-fi listening bar.
- Hidden Grooves, a vinyl-focused bar impressed by Virgin Information, opens as a part of the ultimate part.
- Virgin Accommodations London-Shoreditch marks the model’s first lodge in London and seventeenth globally.
