Worldwide: Luxurious boutique model Viceroy Accommodations & Resorts has launched a worldwide rebrand with a deal with native visitor experiences.
The model relaunch consists of refreshed visible branding throughout all 9 open and future places, in addition to revamped digital platforms.
Curated visitor experiences, starting from actions reminiscent of music manufacturing to ‘native legends’ excursions and wellness applications, may even be launched at every property.
Viceroy’s newest opening, situated inside the sustainable growth Ombria within the Algarve, Portugal, served because the blueprint for the group’s portfolio-wide rebrand. The 141-key property options six eating venues, a spa and a golf course, in addition to actions together with honey making, pottery, horseback trails, and extra.
Jessica Luzzi, senior vice chairman of name advertising and marketing at Viceroy Accommodations & Resorts, mentioned: “Right now’s luxurious travellers search extra than simply opulent lodging; they search authenticity and cultural immersion, with each journey forming an integral a part of their id. For our friends, journey is not only a getaway; it’s a possibility to have interaction with the world in a extra significant manner, creating recollections that resonate lengthy after their journey ends.”
Tony Machado, senior vice chairman and head of design at Highgate, which owns the Viceroy model, added: “Viceroy’s relaunch isn’t nearly redefining our model; it’s about remodeling the journey expertise itself to deal with what actually issues to our friends. By embracing revolutionary design and sustainable practices, we purpose to create areas that permit friends to genuinely immerse themselves within the native tradition. This strategy will set up Viceroy as a frontrunner in luxurious hospitality for years to come back.”
