HOLLYWOOD, Florida—Exhausting Rock Worldwide introduced the worldwide launch of Unity by Exhausting Rock, a loyalty program that rewards members throughout Exhausting Rock’s portfolio of greater than 200 places together with resorts, casinos, cafes, and Rock Retailers world wide. The model is celebrating how its visitor choices have “Come Collectively” beneath the loyalty program with Lionel Messi, Noah Kahan, John Legend; and Shakira. They star in Exhausting Rock’s omnichannel advertising marketing campaign that options The Beatles’ basic music, “Come Collectively,” recorded by Kahan for the undertaking.
The Unity by Exhausting Rock world loyalty program provides advantages and companies at taking part Exhausting Rock places the place members can earn and redeem Unity Factors towards free nights, eating experiences, merch, and extra. Members acquire entry to provides, promotions, and rewards, in addition to reductions to taking part Exhausting Rock properties. Whether or not stress-free on the Exhausting Rock Lodge Marbella, enjoying craps or roulette at Seminole Exhausting Rock Lodge & On line casino Tampa, eating on a Messi Burger on the Exhausting Rock Cafe in London, or searching for merchandise on-line or in-store at a Rock Store, members earn Unity Factors that can be utilized in direction of qualifying purchases at taking part Exhausting Rock eating places, bars, resorts, lounges, and retail shops.
“With hospitality choices that embody resorts, casinos, Cafes, stores, and extra, Exhausting Rock is uniquely positioned to launch this one-of-a-kind loyalty program that rewards our company’ passions for leisure, journey, gaming, and meals,” stated Keith Sheldon, president of leisure and model administration at Exhausting Rock Worldwide and Seminole Gaming. “The launch of Unity by Exhausting Rock throughout 200 places worldwide additionally supplies the proper alternative to reintroduce the world to all of Exhausting Rock’s wonderful hospitality choices by means of the lens of a few of our most iconic artist and athlete buddies, and with a contemporary tackle a Beatles’ basic serving as our soundtrack.”
Exhausting Rock is exhibiting how its world expertise for music, leisure, journey, and gaming followers is for Unity members and company alike with a “Come Collectively” marketing campaign. On the middle is a 60-second spot the place the celebrities journey by means of a number of Exhausting Rock places world wide.
“I’m so honored to be a part of this Exhausting Rock effort and to have the chance to file my tackle one of many biggest songs ever; I can’t watch for followers to listen to it within the marketing campaign,” stated Kahan. “Filming at their stunning Riviera Maya resort’s seashore was drop-dead beautiful and a complete blast, and everybody on website made our time so pleasurable.”
“Whether or not I’m celebrating an album launch get together in Hollywood, Florida, having fun with a time off, or acting at a Exhausting Rock venue, I can all the time rely on Exhausting Rock to create and host a memorable evening,” stated Shakira. “I hope the brand new marketing campaign conjures up followers to discover new locations, meals, and sounds world wide.”
“I like being part of the Exhausting Rock household and have loved bringing my namesake gadgets to their Cafes and seeing exhibits with my household, so I used to be excited to be on this terrific ‘Come Collectively’ marketing campaign,” stated Messi. “Now, my followers can earn and redeem Unity by Exhausting Rock factors anytime they dine, keep, or play at taking part Exhausting Rock places, whether or not it’s at my house turf in South Florida or different places world wide.”
Exhausting Rock’s marketing campaign contains 60- and 30-second spots that may seem in choose native markets, on streaming, search, OLV, social, and show digital channels, and throughout Exhausting Rock places globally.
Throughout the Exhausting Rock portfolio, Unity by Exhausting Rock advantages embrace:
- At Exhausting Rock Motels together with metropolis and resort properties, company get pleasure from year-round member-only charges and advantages. When reserving on official Exhausting Rock websites, member lodge stays are enhanced with reductions by tier at choose eating places and merchandise, plus a selection of facilities when arriving at lodge check-in.
- At Exhausting Rock Cafes, birthdays get a free dessert every year. Icon and X members get pleasure from premier restaurant seating and X tier receives complimentary entry to reside music occasions at taking part places.
- At Exhausting Rock Casinos and Exhausting Rock Motels & Casinos, loyal company get member-only charges when reserving lodge stays on official web sites with the perfect fee assure, together with items with certified play and different advantages for various membership tiers.
- On Exhausting Rock Video games, Unity members will get pleasure from Tier Credit and Unity Factors with digital items buy throughout on-line classics together with Exhausting Rock Blackjack & On line casino and Exhausting Rock Jackpot On line casino, in addition to the Exhausting Rock Journey app. Exhausting Rock Jackpot On line casino additionally provides a tiered day by day cash bonus multiplier for various Unity membership tiers and free high-limit room entry for Icon and X tiers.
- At Rock Retailers, members will earn Unity Factors and Tier Credit on qualifying purchases of clothes, decor, devices, and different merchandise from numerous music and accomplice collections in shops and on-line.
Exhausting Rock and Seminole Gaming additionally just lately launched into a partnership with Royal Caribbean Worldwide and Celeb Cruises to reward vacationers on land, sea, and at ports of name with reciprocal advantages by means of Unity by Exhausting Rock, Royal Caribbean’s Membership Royale, and Celeb Cruises’ Blue Chip Membership anytime they play, keep, dine or store at taking part Exhausting Rock places, or sail on Royal Caribbean and Celeb ships.
Unity by Exhausting Rock has 4 member tiers: Star (0-3,999 Tier Credit), Legend (4,000-14,999 Tier Credit), Icon (15,000+ Tier Credit), and X (invite solely). Legend and X tiers embrace entry to leisure, occasions, and experiences. Tiers are decided by Tier Credit members earn every calendar 12 months for qualifying spends in taking part resorts and resorts, casinos, cafes, video games, and Rock Retailers.
Members can rack up Unity Factors on qualifying spends each time they recreation, buy meals, purchase merchandise, or keep the evening at taking part resorts and resorts. Members earn 3 Unity Factors for each qualifying $1 spent at taking part cafes, non-casino resorts, and Rock Retailers; 1 Unity Level for each qualifying $1 spent on all different non-gaming spend in taking part casinos; in addition to further Unity Factors on gaming in taking part casinos (charges range by location).
Unity Factors (100 converts to $1) can be utilized like common {dollars} on qualifying purchases at taking part Exhausting Rock eating places, bars, resorts, lounges, and retail shops.
