MCLEAN, Virginia—Tru by Hilton unveiled a refreshed prototype, that includes purposeful modifications designed to replace consolation, flexibility, and the general visitor expertise. Since launching in 2016, the model has seen development and momentum, together with greater than 300 motels globally with current model debuts in Vietnam, Chile, and Colombia.
“Over the previous eight years, Tru by Hilton has grown from a daring thought right into a beloved model that resonates with house owners and friends across the globe,” stated Andrew Harp, model chief, Tru by Hilton. “Our journey has been outlined by speedy development, steady innovation, and a dedication to delivering a keep that’s easy, spirited, and sensible. We’re excited to proceed increasing our presence world wide and to welcome much more vacationers to expertise the Tru distinction.”
With a robust basis in place, Tru by Hilton has established itself within the midscale class and has been acknowledged for its visitor satisfaction. Because the model continues to develop, it’s additionally evolving to fulfill the wants of at the moment’s vacationers.
Refreshed Prototype
Tru by Hilton is introducing a refreshed prototype that brings design enhancements to guestrooms, public areas, and visitor flooring. Grounded in suggestions from friends, house owners, and resort groups, the updates are designed for consolation, flexibility, and total satisfaction.
In guestrooms, updates embrace a redesigned cellular rolling desk that gives a flexible floor for working, eating, or stress-free. Improved lighting and up to date furnishings all through the rooms assist create a hotter environment. The brand new curler shade system design for window remedies now gives an answer for friends whereas minimizing upkeep labor, downtime, and value versus the earlier design.
The foyer now has new comfortable seating and high-back chairs. A redesigned media wall brings Tru’s foyer video games entrance and heart, encouraging play and interplay.
On each visitor flooring, the addition of a warmth and funky station close to the elevator offers vacationers entry to microwaves, ice machines, and water bottle refill stations, an replace impressed by recurring visitor and operator suggestions.
“This prototype refresh displays how we’re listening, each to our friends and our house owners,” stated Harp. “Each replace is rooted in real-world suggestions, from added in-room flexibility to sensible, environment friendly touches that enhance operations. As we glance to the long run, we’re centered on evolving the Tru expertise in ways in which drive loyalty, ship worth, and set the model up for long-term development.”
Increasing the Tru Footprint Worldwide
As Tru by Hilton celebrates the opening of its three hundredth resort, the model is constant its strategic development world wide. From distribution all through the US to main worldwide cities, Tru is proving its versatility and cross-generational attraction throughout a vary of markets.
Latest and upcoming highlights embrace:
- United States: Tru by Hilton Houston Downtown Conference Heart, opened March 2025
- A dual-brand property that pairs Tru by Hilton with Home2 Suites by Hilton, this resort gives friends a versatile keep expertise and placement throughout from the Toyota Heart.
- Vietnam: Tru by Hilton Hanoi Station, opened April 2025
- One of many model’s first properties in Vietnam, this resort locations friends close to Hanoi’s Outdated Quarter and transit hubs, bringing Tru’s trendy method to South East Asia.
- Canada: Tru by Hilton Montreal Centre-Ville, opening Summer time 2025
- This upcoming property marks a milestone for Tru in Canada, introducing the model’s design and providing to downtown Montreal.
- Mexico: Tru by Hilton Saltillo, opening Summer time 2025
- Increasing Tru’s presence in Mexico, this property sits in one of many nation’s rising industrial hubs, providing entry to cultural points of interest and manufacturing corridors.
