Trailborn expands in North Carolina


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US: Fortress Peak Holdings, the funding and growth firm behind boutique resort model Trailborn, will open its third property on 29 August, situated in downtown Highlands, North Carolina.

Trailborn Highlands options 63 visitor rooms, a foyer lounge with a central hearth, an out of doors deck and garden with picnic tables and hearth pits, two non-public occasion areas, in addition to a retail market promoting branded merchandise and domestically sourced snacks.

Later in autumn, The Highlands Supper Membership restaurant and bar will launch alongside the resort’s Nordic spa outfitted with a sauna, chilly plunge showers, and a fireplace pit.

The property has been designed by New York-based studio LOVEISENOUGH with interiors impressed by the encircling Blue Ridge Mountains.

Company of all Trailborn resorts can even have entry to bicycles, branded coolers, and bespoke Area Guides for exploring the realm. Off-site excursions could be organized with native specialists whereas on-site occasions embody stay music and craft courses. 

As a part of the model’s ‘Maintain Extraordinary’ initiative, a portion of proceeds from each room booked on Trailborn’s web site will go to the Highlands-Cashiers Land Belief, which focuses on conservation efforts and defending uncommon and endemic crops and animals within the Southern Appalachians.  

“We’re thrilled to announce the opening of Trailborn Highlands, our latest addition to the model’s portfolio,” mentioned Mike Weiss, co-founder and co-CEO of Fortress Peak Holdings and Trailborn. “This marks an thrilling evolution for the Trailborn model, following the profitable launch of our first properties on the entrance to Rocky Mountain Nationwide Park. With Trailborn Highlands, we proceed our mission to create design-forward boutique lodging and unparalleled hospitality experiences within the coronary heart of our nation’s most iconic locations.”

Fortress Peak launched its Trailborn model in December 2023 with the opening of its debut properties within the Rocky Mountains.

Ben Weinberg, co-founder and co-CEO of Fortress Peak Holdings and Trailborn, added: “Our third property to open in a yr, Trailborn Highlands is a major milestone and a degree of satisfaction in our model’s growth, reinforcing our dedication to introducing Trailborn’s distinctive hospitality idea to unimaginable locations all around the nation. We’re privileged to hitch the Highlands group, and set up a brand new gathering place on the town for each locals and guests to undertake a contemporary perspective on one of many nation’s most breathtaking areas.”

Further Trailborn resorts are as a result of comply with within the Grand Canyon (Arizona), Wrightsville Seaside (North Carolina) and Mendocino (California).



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