What are you able to inform us concerning the immersive meals experiences you’ve labored on?
I’m a meals artist specializing in molecular gastronomy, and my work focuses on creating trendy Arabic meals and bespoke immersive experiences. Coming from a design background, I at all times method meals with a designer’s mindset, aiming to design and ship distinctive experiences that friends will cherish for a few years. Moreover, throughout my journey in meals design and meals artwork, I’ve labored on many superb experiences.
For example, I’ve designed immersive dinner experiences, reminiscent of Seven in Shangri-La Dubai, and I’ve labored on initiatives for prestigious manufacturers like Raffles, 4 Seasons, JA Resort, On line casino du Liban and lots of extra throughout the area. Moreover, I’ve created bespoke non-public dinner pop-ups for celebrities worldwide and carried out masterclasses and talks at occasions reminiscent of Expo, COP 28 and design weeks, together with Dubai Design Week and Cairo Design Week. One significantly cool expertise was cooking with astronaut Matthias Maurer whereas he was on board the European Area Station. This impressed me to create a contemporary molecular tackle meals and discover applied sciences we are able to use to arrange it, reminiscent of 3D printing and digital fabrication.
How necessary do you contemplate storytelling and cultural training in selling Arabic delicacies internationally?
I firmly consider that tradition is a very powerful ingredient in creating outstanding and related experiences. Accompanied by sturdy storytelling. This method is crucial for selling our stunning Arabic delicacies and taking it to a world stage.
Moreover, by integrating cultural parts into my culinary creations, I intention to showcase the wealthy heritage and traditions of Arabic delicacies. Furthermore, sturdy storytelling not solely enhances the eating expertise but in addition connects friends to the cultural significance behind every dish.
This mix of tradition and narrative is the important thing to creating unforgettable experiences and elevate the profile of Arabic delicacies on the worldwide stage.
What initiatives are you engaged on?
I’ve lined up some thrilling cultural initiatives from varied disciplines, aiming to carry progressive experiences to numerous audiences. One in every of these initiatives is culturally based mostly chocolate. We’re about to launch it in Saudi Arabia. The idea represents and celebrates the attractive tradition near all our hearts. One other venture includes creating a brand new immersive eating expertise referred to as Quick Seven, the place I rework iconic dishes from well-known fast-food chains into elevated wonderful eating variations. This enables friends to take pleasure in a mix of nostalgia with finesse and luxurious, making the expertise really unforgettable.
