BETHESDA, Maryland—Marriott Worldwide, Inc. as we speak pronounces the enlargement of its outdoor-focused lodging choices via two founding offers with key gamers within the out of doors lodging section. The offers embrace the acquisition of the Postcard Cabins model, previously referred to as Getaway Outposts, and the execution of a long-term settlement with Trailborn.
With these outdoor-focused offers, Marriott goals to supply friends and Marriott Bonvoy members extra alternative in conventional and different lodging in nature-forward locations, the place customers have proven rising curiosity in being immersed in nature with out sacrificing consolation. Underscoring Marriott’s deal with the out of doors lodging section, the corporate plans to launch an outdoor-focused assortment in 2025, anchored by these founding offers.
“Marriott has lengthy been dedicated to providing unbelievable journey experiences for each journey function. As friends are more and more concerned about nature-immersive journey, we’re excited to construct on the unbelievable breadth of our portfolio and welcome the Postcard Cabins and Trailborn portfolios to Marriott Bonvoy as we ship extra lodging and experiences in awe-inspiring locations,” mentioned Leeny Oberg, Chief Monetary Officer and Government Vice President, Growth, Marriott Worldwide. “Whether or not you’re on the lookout for bespoke lodging close to pure wonders, an elevated tenting expertise, or off the overwhelmed path excursions in nature, our deliberate outdoor-focused assortment is anticipated to supply a broad array of choices for seasoned adventurers and first-time explorers.”
Immersive Lodging for Out of doors Adventures
The Postcard Cabins and Trailborn portfolios are set to reinforce Marriott Bonvoy’s already strong portfolio of thrilling locations throughout the globe with the addition of different lodging similar to tiny properties and cabins in pure locations and distinctive lodging close to out of doors wonders like nationwide parks, deserts, ski areas and shorelines.
- Postcard Cabins
Marriott has acquired the Postcard Cabins model, which was previously referred to as Getaway. The Postcard Cabins portfolio offers particular person vacationers and small teams the chance to unplug and revel in nature. Every property, which consists of groupings of tiny cabins, is positioned inside two hours’ drive of main metropolitan areas. Set on expansive woodlands, the cabins are dog-friendly and have trendy design, personal bogs, full kitchens, and ample area between cabins for privateness and rest. The present Postcard Cabins portfolio, comprised of 29 properties with over 1,200 cabins throughout the U.S., will function below long-term agreements with Marriott. The Postcard Cabins portfolio can also be anticipated to be a part of Marriott’s deliberate outdoor-focused assortment with anticipated integration into Marriott Bonvoy’s system and platforms, together with Marriott.com and the Marriott Bonvoy cell app, in 2025.
“In becoming a member of Marriott, we’re excited to deliver the Postcard Cabins expertise to a worldwide viewers looking for precisely what we provide—a spot to decelerate, disconnect from the on a regular basis and put money into the relationships that matter most. What began a decade in the past with a small group of believers within the energy of spending free time in nature, has grown right into a nationwide motion, which we count on will solely collect steam with Marriott’s expansive attain,” mentioned Jon Workers, Founder and CEO of Postcard Cabins.
- Trailborn
Marriott has additionally entered right into a long-term settlement so as to add Trailborn’s portfolio to Marriott’s system. As an modern out of doors hospitality model, Trailborn is concentrated on bringing bespoke accommodations constructed for journey to the nice American outside. Trailborn’s present and pipeline portfolio consists of 559 rooms throughout 5 iconic out of doors locations, with a number of initiatives in improvement. They’ve places close to Rocky Mountain Nationwide Park, Grand Canyon and in Highlands, NC, with properties to return in Wrightsville Seashore, NC, and Mendocino, CA. Trailborn presents design-forward lodging impressed by every property’s distinctive locale, experience-driven programming, curated meals and beverage choices, and insightful property groups to assist friends chart their exploration. Trailborn’s present portfolio can be a part of Marriott’s deliberate outdoor-focused assortment, with anticipated integration into Marriott Bonvoy’s system and platforms, together with Marriott.com and the Marriott Bonvoy cell app, in 2025.
“We’re thrilled to announce Trailborn’s settlement with Marriott, enhancing and underscoring our mission to supply vacationers with distinctive entry to the nation’s most extraordinary out of doors locations, ship experiences friends love, and preserve the distinctive character of Trailborn’s unbiased spirit,” mentioned Mike Weiss and Ben Weinberg, Co-Founders and Co-CEOs of Trailborn. “Trailborn is happy to work alongside Marriott to supply friends with the right mix of consolation and journey in gorgeous out of doors settings.”
Thrilling Growth Alternatives for Franchisees and House owners
With a deal with upscale and upper-upscale lodging in nature-forward locations, Marriott’s anticipated outdoor-focused assortment is anticipated to be conversion pleasant, offering thrilling alternatives for franchisees, house owners and builders seeking to affiliate their outdoor-focused properties with Marriott’s highly effective portfolio and Marriott Bonvoy, with over 219 million members.
