What are you able to inform us about Rotana’s bold enlargement plans?
In 2023, Rotana celebrated 30 years in operation within the area. Now, we eagerly anticipate one other 30 profitable years and the opening of 30 new properties by 2026.
In 2024, Rotana launched three new properties: Dar Rayhaan in Al Khobar, Riviera Rayhaan in Doha and Bomonti Arjaan in Istanbul. Furthermore, plans are underway to open seven extra earlier than the top of the yr.
Rotana ventures into the UK market with Centro, opening two properties, marking its debut in inexpensive lodge and serviced residences. Centro New Malden and Centro Kingston, opening later this yr, contribute to a plan to develop 1,500 keys throughout London.
Moreover, Rotana debuts in Algeria in Q3 2024 with Azure Rotana Thalasso & Resort, extremely anticipated out there.
Increasing additional, Rotana prepares for Palma Bay Rotana Resort in New Alamain, Egypt, and the anticipated Luxor Rotana, plus two new initiatives. This notably options the opening of White Palace Rotana Resort, a five-star facility with 353 keys and various eating choices, in Cairo.
Increasing its portfolio, Rotana can be planning a 150-key Arjaan Lodge Residences in Dakar, Senegal, and a five-star resort deal in Benin.
Close by, Rotana prepares to open Bloom Arjaan on Saadiyat Island, Abu Dhabi, and Onyx Arjaan in Manama, Bahrain, each scheduled this yr. Furthermore, Rotana plans to unveil 9 new properties within the KSA inside the subsequent 4 years, doubling its key rely to over 4,400.
What strategic imaginative and prescient do you deliver to the desk for Rotana’s future progress?
Strategically, Rotana’s focus is on sustainable, long-term progress. Furthermore, we’re very lucky to have cultivated affluent relationships with numerous companions. Consequently, we are able to leverage these relationships to broaden the Rotana footprint, introducing extra vacationers to our Arabian hospitality.
As our companions enter new markets, we’re offered with important alternatives to broaden Rotana’s footprint globally. Particularly, via franchising and partnerships, we are able to collaborate on gross sales, advertising and marketing and loyalty packages to maximise our attain.
In your opinion, which market within the Center East has the most important potential and why?
There’s a nice alternative for progress throughout all the Center East tourism sector. Furthermore, as per the World Tourism Organisation (WTO), the Center East is the only area that skilled tourism progress surpassing pre-pandemic ranges in 2023. Remarkably, the area acquired 122 % extra vacationers final yr than in 2019. We consider this development will stick with steady geopolitical circumstances.
Furthermore, with initiatives to simplify cross-border journey, the Center East is turning into extra accessible and interesting to guests. This contributes to extra dispersed progress.
How does Rotana plan to boost its presence in Saudi Arabia?
As one of many fastest-growing markets within the area, Saudi Arabia stands out as a dynamic nation in hospitality growth. Moreover, it stays a key feeder marketplace for Rotana.
Most just lately, Rotana introduced the opening of Dar Rayhaan by Rotana, Al Khobar. Remarkably, this four-star property with 133 keys signifies Rotana’s second enterprise within the Saudi Arabian coastal metropolis and the ninth within the kingdom.
Furthermore, Rotana is ready to launch 9 new properties within the Kingdom of Saudi Arabia over the following 4 years, successfully doubling its key rely within the nation to over 4,400.
Moreover, the brand new properties embody 4 Edge by Rotana and one Rayhaan by Rotana in Riyadh, Al Manakha Rotana in Madinah, and three properties in Al Baha. One of many fastest-growing markets within the area, Saudi Arabia stands out as one of the crucial thrilling and dynamic international locations in hospitality growth. Moreover, it stays a key feeder marketplace for Rotana.
Most just lately, Rotana introduced the opening of Dar Rayhaan by Rotana, Al Khobar. Notably, this four-star property with 133 keys marks Rotana’s second property within the Saudi Arabian coastal metropolis and the ninth within the Kingdom.
Moreover, Rotana plans to launch 9 new properties in Saudi Arabia over the following 4 years, successfully doubling its key rely.
Furthermore, the brand new properties comprise 4 Edge by Rotana and one Rayhaan by Rotana in Riyadh, Al Manakha Rotana in Madinah, and three in Al Baha.
In what means is Rotana endorsing the nation’s Saudization effort?
Rotana’s bold plans within the kingdom underscore our dedication to shaping the way forward for tourism on this vibrant market.
Furthermore, via our distinctive “Duroob” program, we make it some extent to faucet into the huge native expertise pool throughout our host international locations. This ensures that younger, native residents obtain the mandatory coaching, mentoring, and work expertise to safe jobs throughout property operations.
Moreover, to this point, 39 % of our workforce within the nation are Saudi nationals, with 31 % being feminine colleagues.
