AUSTIN, Texas—The Cendyn Gross sales Intelligence platform, beforehand referred to as Knowland, launched its month-to-month information findings to assist hoteliers achieve perception into the highest areas chosen by at this time’s assembly planners The corporate introduced Anaheim-Santa Ana, Calif. has ranked first within the prime 25 markets with year-over-year (YoY) progress at 17.5 p.c. Atlanta got here in second with progress at 13.7 p.c. Louisville, Ky. led in secondary markets at 59.1 p.c progress, and Memphis, Tenn. ranked second with 48.9 p.c progress. This information is sourced from Cendyn’s Gross sales Intelligence platform, designed to assist hoteliers shield and develop their income base.
Anaheim-Santa Ana led the High 25 markets for the primary time in 2024 with a big contribution from healthcare teams at 7.1 p.c share, internet hosting occasions from Edwards LifeScience, LLC and Kaiser Permanente. Chicago entered the highest 5 for the primary time, rating third with a progress of 12.6 p.c with a big contribution of 10.2 p.c led by nationwide affiliation teams.
Main the highest 25 markets by YoY progress in occasion quantity – Whereas Anaheim-Santa Ana led the highest 25 market checklist, Atlanta grew by 13.7 p.c and, like Chicago, hosted Nationwide Affiliation and Training teams. Anaheim-Santa Ana averaged 4,555 complete sq. ft. with an estimated group measurement of 167. The overall sq. ft. used for the highest 25 markets was 3,764, with an estimated group measurement of 131.
• Anaheim-Santa Ana, Calif. (17.5 p.c) – HealthCare, Nationwide Affiliation, Training, Marriage ceremony, Consulting
• Atlanta (13.7 p.c) – Nationwide Affiliation, Training, Know-how, HealthCare, Charity/Non-Revenue/Social Companies
• Chicago (12.6 p.c) – Nationwide Affiliation, Training, HealthCare, Know-how, Marriage ceremony
• Detroit (12.2 p.c) – Marriage ceremony, Charity/Non-Revenue/Social Companies, Automotive, Manufacturing, Training
• Miami (11.0 p.c) – Training, Know-how, Journey, Nationwide Affiliation, Monetary/Banking
High 5 secondary markets by YoY progress in occasion quantity – Memphis entered the highest 5 markets for the primary time in 2024 and secured second place with 48.9 p.c YoY progress. Louisville topped the secondary marketplace for the seventh time, experiencing 59.1 p.c progress and averaging 9,014 sq. ft. and an estimated group measurement of 195, putting it within the prime 5 secondary markets for the ninth time. Wisconsin South and Oklahoma Metropolis entered the highest 5 secondary markets for the primary time, with 41.2 and 39.3 p.c progress, respectively. The 5 high-growth secondary markets and prime industries have been:
Louisville, Ky. (59.1 p.c) – Charity/Non-Revenue/Social Companies, Training, State Affiliation, Nationwide Affiliation, HealthCare
Memphis, Tenn. (48.9 p.c) – Journey, Non secular, Training, Leisure/Media, Charity/Non-Revenue/Social Companies
Michigan South (45.8 p.c) – Training, State Affiliation, Charity/Non-Revenue/Social Companies, Monetary/Banking, Marriage ceremony
Wisconsin South (41.2 p.c) – State Affiliation, Non secular, Marriage ceremony, Consulting, Nationwide Affiliation
Oklahoma Metropolis, Okla. (39.3 p.c) – Charity/Non-Revenue/Social Companies, Training, Manufacturing, Nationwide Affiliation, State Affiliation.
