ARLINGTON, Virginia—Knowland reported the Tampa-St. Petersburg, Florida, market led in conferences and occasions development for the High 25 markets in February with 20 % year-over-year development. Denver and Boston got here in second and third, whereas nationwide associations and know-how teams led in 4 of the 5 high markets. This information is sourced from Knowland’s gross sales intelligence platform.
General year-over-year occasion quantity development for the business was at 5.3 %. The typical house used for conferences within the High 25 markets was 3,507 sq. toes, whereas secondary markets have been barely much less at 2,890 sq. toes. Common attendees have been 124 within the High 25, whereas secondary markets averaged 118 attendees.
- High 5 markets by YOY development in occasion quantity: Tampa-St. Petersburg, Florida, ranked highest within the High 25 U.S. markets, internet hosting nationwide associations and Healthcare. Under is extra perception into the highest business drivers for these markets.
- Tampa-St. Petersburg, Florida (up 20 %): Nationwide affiliation, healthcare, charity/non-profit/social companies, know-how, and wedding ceremony.
- Denver, Colorado (up 16.7 %): Expertise, nationwide affiliation, training, healthcare, building.
- Boston, Massachusetts (up 15 %): Schooling, healthcare, know-how, coaching/training, journey.
- Nashville, Tennessee (up 14.7 %): Expertise, manufacturing, nationwide affiliation, healthcare, consulting.
- Las Vegas (up 11.5 %): Nationwide affiliation, know-how, sports activities leisure, charity/non-profit/social companies, automotive.
- High 5 secondary markets by YOY development in occasion quantity: Associations and training have been the main industries. The 5 high-growth secondary markets and high industries have been:
- Louisville, Kentucky (up 67.2 %): Nationwide affiliation (15.2 %) and state affiliation (8.1 %)
- Colorado Springs, Colorado (up 66.8 %): Schooling (9.3 %)
- Greensboro-Winston Salem, North Carolina (+65.7 %): Schooling (23.8 %)
- Wisconsin South, Wisconsin (up 48.2 %): State affiliation (18 %)
- Myrtle Seaside, South Carolina (+33.0 %): Non secular (14 %)
