Taking Lebanese sweets international with Marc Haddad of Hallab 1881


How did Hallab 1881 begin?

Based by Mahmoud Hallab in Tripoli, Lebanon, in 1881, the enterprise started with a ardour for crafting sweets and shortly constructed an enduring fame. Over the a long time, Hallab 1881 Kasr El Helou grew right into a benchmark for Oriental sweets throughout generations and communities. The legacy was additional strengthened by Hajj Abdul Rahman Hallab, whose unwavering dedication to excellence and genuine hospitality helped form the model’s identification. With a visionary spirit, he upheld Tripolitan generosity and refused to compromise on high quality—a precept that grew to become a household custom. His motto, “Do it completely, or don’t do it in any respect,” continues to drive Hallab’s enduring success.

Had been you anticipating Hallab 1881 to succeed on the worldwide degree?

From the very starting, we believed our genuine Lebanese sweets might resonate globally, but our worldwide success has been humbling. Since 1881, our dedication to custom and excellence, mirrored in ISO certifications and choices, has constantly pushed regional and international enlargement. Because of this, we proudly reached Saudi Arabia, Kuwait, the UAE and different markets by means of strategic branches and dependable worldwide supply companies. Moreover, the assist from the Lebanese diaspora and new international audiences confirmed that craftsmanship and heritage genuinely transcend cultural and geographic boundaries. Right now, our rising presence, together with duty-free outlets, continues to thrive, reinforcing Hallab 1881’s standing as a beloved identify internationally.

Since 1981, the corporate has been led by Samer Hallab and his brothers, the fourth technology. Beneath their management, Hallab 1881 actively shaped partnerships to increase Kasr el Helou throughout Lebanon, Arab nations and Gulf nations. Moreover, the corporate grew its workforce to roughly 800 workers, strengthening operations throughout a number of areas and markets. Furthermore, it now operates 4 manufacturing amenities and a number of other shops in Lebanon, Saudi Arabia, Kuwait and Bahrain. Most lately, Hallab 1881 proudly launched its latest worldwide location within the UAE, opening inside the long-lasting Dubai Mall.

What are you able to inform us in regards to the Dubai opening?

The Dubai Mall department is greater than a retailer; it represents a strong assertion of heritage, ambition and enduring dedication to excellence. As we proudly enter this thrilling chapter, the brand new location displays our imaginative and prescient to share Lebanese custom with a world viewers. Certainly, this department is a transformative milestone within the journey of Hallab 1881 Kasr el Helou. It considerably elevates our legacy to new heights, unlocking wider alternatives and deeper cultural connections throughout worldwide markets and buyer communities. Moreover, it positions our model on a world stage like by no means earlier than, reaffirming our dedication to high quality, hospitality, and custom.

What are Hallab 1881’s plans for the long run?

Rising worldwide market share stays important to strengthen Hallab 1881’s place because the main oriental sweets and desserts producer globally. To realize this, we give attention to constructing lasting relationships with discerning connoisseurs who recognize authenticity, high quality and distinctive Lebanese culinary heritage. Moreover, our enlargement into GCC, the US and Canada  assist reinforce our model visibility and speed up sustained development and recognition. Furthermore, we proceed to unfold the beautiful style, richness and custom of Lebanese desserts to each nook of the world.

How does Hallab 1881 method innovation?

At Hallab 1881, innovation means honoring deep-rooted custom whereas adapting our beloved Oriental sweets to satisfy at present’s evolving international expectations. Because of this, we constantly reinvent classics to replicate worldwide palates, fashionable dessert developments and shifting client habits throughout various markets. In response, our no added sugar and vegan strains meet rising demand for aware indulgence with out compromising on authenticity or style. Furthermore, we’ve created daring fusion desserts that mix Oriental richness with Occidental aptitude. Finally, every product displays our ardour, heritage and dedication to high quality.

How would you describe the style of success?

Since its inception, Hallab 1881 has captivated hearts with its beautiful Center Jap delicacies, very like Fairuz enchanted a nation. Say Oriental sweets and also you suppose Hallab 1881 – Kasr el Helou. It’s a legacy. An emblem of authenticity and generosity, gifting Hallab means sharing custom, emotion and a style of Lebanon’s sweetest heritage.

By way of taste, craftsmanship, and timeless high quality, Hallab 1881 has turn into embedded in Lebanese tradition and reminiscence throughout generations and borders.

What message would you prefer to share with Hallab 1881 lovers?

We prolong our heartfelt gratitude for the unwavering belief you proceed to position in our model. Your loyalty conjures up us day by day, by means of each interplay on social media, each go to to our shops and each candy second you select to share with Hallab 1881. Whether or not in Lebanon or throughout the globe, your enduring assist stays the heartbeat of our journey, driving our dedication to excellence and authenticity. Thanks for making Hallab 1881 Kasr el Helou greater than a reputation. You’ve made it a convention, carried with delight and love.

 

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