Superior Meals Co. within the limelight with CEO Ziad Kassabieh


How do you weave storytelling into the eating experiences at your eating places in KSA?

At our eating places, storytelling is woven into each ingredient of the eating expertise, making a journey for our visitors. For us, a meal isn’t merely about what’s on the plate; it’s about the whole expertise. Particularly, we join our visitors to a wealthy heritage and daring innovation that outline our strategy. Every dish we serve tells a singular story, rooted both in Saudi traditions or reimagined with a contemporary twist. Furthermore, from the thoughtfully designed ambiance to the passionate presentation by our crew, we purpose to create an immersive expertise. Finally, it’s not nearly meals; it’s about crafting memorable moments that resonate deeply with visitors. In essence, we attempt to supply an expertise that’s each significant and unforgettable for each visitor who joins us.

How is sustainability emphasised in your kitchen practices?

We emphasize sustainability by sourcing native, seasonal substances, lowering waste via cautious portioning and repurposing and utilizing energy-efficient gear. Moreover, we prioritize eco-friendly packaging for takeout and guarantee responsibly sourced proteins. Consequently, each step in our kitchen aligns with these sustainability practices. In essence, sustainability is integral to our operations, from farm to fork, making certain that we decrease our environmental impression throughout each side.

Do you’ve got any new initiatives within the pipeline?

Sure, we’re thrilled in regards to the enlargement of Maitre Choux, one in all our most enjoyable initiatives, fueling our ambition. Our imaginative and prescient is to raise this iconic patisserie to new heights, with plans to determine 60 branches by 2025. This progress not solely displays our dedication to increasing Maitre Choux’s attain but in addition to enriching experiences. Particularly, we purpose to carry the artistry and taste of Maitre Choux to a broader viewers worldwide. Every new location will embody the identical excellence and craftsmanship that has made Maitre Choux famend, whereas adapting to native tastes and cultures thoughtfully.

How would you describe the restaurant sector in KSA?

The restaurant sector in Saudi Arabia is present process a exceptional transformation, pushed by Imaginative and prescient 2030 and the dominion’s dedication. As a vibrant hub for culinary excellence, the sector blends world tendencies with native flavors, creating distinctive experiences. Furthermore, this evolution isn’t solely about progress but in addition about redefining requirements and embracing sustainability. As well as, it elevates Saudi Arabia’s presence on the worldwide meals stage, showcasing the dominion’s dedication to culinary innovation. Consequently, the way forward for the restaurant trade in KSA is shiny, providing limitless alternatives for creativity, collaboration and excellence.

 

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