ARLINGTON, Virginia—Knowland reported that the St. Louis, Missouri-Illinois market led the highest 25 markets in March for conferences and occasions progress with 24.3 p.c year-over-year progress. Las Vegas got here in second with 20.9 p.c progress. Nationwide associations and training teams led in 4 of the 5 high markets. This knowledge is sourced from Knowland’s gross sales intelligence platform and designed to assist hoteliers shield and develop their income base.
Total year-over-year occasion quantity progress for the trade was down 8.1 p.c. The common area used for conferences within the High 25 markets was 3,526 sq. toes, whereas secondary markets have been barely much less at 3,181 sq. toes. Common attendees have been 124 within the High 25, whereas secondary markets averaged 119 attendees.
- High 5 markets by YOY progress in occasion quantity: Sports activities paid off for St. Louis in March because it ranked highest within the High 25 U.S. markets with common area use of three,979 sq. toes for 158 common attendees. Social/sports activities and nationwide affiliation occasions have been key drivers, together with occasions such because the Missouri Valley Convention for Males’s Basketball, the Mid-American Open Chess match, the American Collegiate Hockey Affiliation (ACHA), and the Hockey Nationwide Championships.
- St. Louis, Missouri-Illinois (up 24.3 p.c): Social-sports, nationwide affiliation, training, charity/non-profit/social providers, healthcare.
- Las Vegas (up 20.9 p.c): Schooling, know-how, nationwide affiliation, marriage ceremony, coaching/training.
- Oahu Island, Hawaii (up 4.9 p.c): Schooling, monetary/banking, nationwide affiliation, journey, marriage ceremony.
- Nashville, Tennessee (up 3.4 p.c): Nationwide affiliation, know-how, healthcare, monetary/banking, manufacturing.
- Seattle, Washington (up 11.5 p.c): Nationwide affiliation, charity/non-profit/social providers, training, know-how, healthcare.
- High 5 secondary markets by YOY progress in occasion quantity: Associations and training have been the main industries. The 5 high-growth secondary markets and high industries have been:
- Greensboro-Winston Salem, North Carolina (up 45.54 p.c)—Consulting
- Colorado Springs, Colorado (up 37.29 p.c)—Coaching/training
- Louisville, Kentucky (up 35.68 p.c)—Charity/non-profit/social providers
- Lexington, Kentucky (up 31.40 p.c)—Development
- Rhode Island (up 26.55 p.c)—Charity/non-profit/social
