NEWTON, Massachusetts—Sonesta introduced a brand new incentive program that gives a 2 % incentive to franchisees who use Sonesta’s procurement program for buying wants. This initiative presents monetary advantages to house owners and underscores Sonesta’s dedication to transparency and franchise relationships.
Homeowners will obtain the two % incentive primarily based on their spending with Sonesta-contracted suppliers underneath each the Avendra program and different Sonesta-negotiated contracts. This incentive will probably be paid quarterly as a credit score on franchise payment statements. Moreover, Sonesta will present a cell app buying platform (EPRO) to assist franchisees determine and buy cost-saving merchandise from Avendra and different suppliers.
Sonesta’s franchise proprietor incentive program is the primary program of this scale and is predicted to boost franchisee progress and retention.
“With our owner-centric method at Sonesta, we imagine in fostering robust, clear relationships with our franchisees,” mentioned Keith Pierce, EVP and president franchise and growth, Sonesta. “Our procurement incentive program demonstrates our dedication to offering distinctive worth and assist to our house owners. By providing to sponsor the know-how and supply a big monetary profit, we not solely improve our aggressive edge but additionally will help our franchisees succeed and supply extra causes to develop with us.”
Sonesta will cowl the know-how funding value for EPRO, serving to to make sure franchisees proceed to obtain instruments with out monetary pressure.
“Sonesta ensures transparency in its operations and treats franchisees with the identical respect and consideration as its owned and managed properties,” mentioned Paul Davis, head of strategic sourcing, Sonesta.
