NEWTON, Massachusetts—Sonesta Worldwide Motels Company (Sonesta) introduced a brand new amenity partnership with Bedside Studying, offering visitors with complimentary entry from their very own gadgets to a curated digital library of e-books and audiobooks at collaborating properties throughout the Sonesta Motels, Resorts & Cruises (SHR&C) model.
Studying is experiencing a major cultural second, fueled by viral developments like ‘BookTok’ (estimated at 370 billion views this 12 months) and the sustained recognition of e book golf equipment. Recognizing this highly effective surge in reader engagement throughout all shopper demographics, Sonesta is embracing this development by reworking the in-room expertise with this new partnership that’s each basic and trendy.
This system affords seamless digital entry, permitting visitors to begin studying or listening instantly upon scanning a customized QR code, strategically positioned on bookmarks and particular areas all through the lodges.
Taking part Properties
The rollout will begin throughout a number of properties, together with:
- Sonesta Denver Downtown
- Sonesta Fort Lauderdale Seashore
- Sonesta Los Angeles Airport LAX
- Sonesta Maho Seashore Resort On line casino and Spa
- Sonesta Ocean Level Resort
- Sonesta Resort Hilton Head Island (unique pilot location)
- Sonesta White Plains Downtown
- The Shelburne Sonesta New York
“Packing a seashore learn for trip is a practice as outdated as time, however right this moment’s trendy traveler doubtless isn’t stuffing their suitcase filled with paperbacks,” feedback Elizabeth Harlow, chief model officer for Sonesta Worldwide Motels Company. “We perceive at Sonesta that offering related facilities is vital. Subsequently, this thrilling collaboration permits us to immediately ship each curated audiobooks and e-books to our visitors as soon as they arrive—making a implausible studying expertise a seamless and important a part of each keep inside our Sonesta Motels, Resorts & Cruises model, the place the main focus is on discovery and self-care. It’s one other technique to carry the situation to life in a deeper means for our visitors.”
The digital amenity affords visitors a library expertise, with over 100 audiobooks and e-books starting from mysteries and memoirs to youngsters’s literature. The gathering contains multilingual choices, corresponding to youngsters’s titles in Spanish, creator podcasts, and creator spotlights. The digital library may even be recurrently up to date with new and trending titles.
“We’re completely thrilled to accomplice with Sonesta to carry Bedside Studying’s library to SHR&C properties throughout the nation. From the preliminary pilot properties to the brand-wide attain, this partnership marks an unimaginable growth in attain for Bedside Studying,” stated Bedside Studying founder Jane Ubell-Meyer, “Whether or not touring for work or pleasure, a great e book is at all times an incredible journey buddy, and we’re excited to supply Sonesta visitors with their literary companions”.
With QR codes obtainable on co-branded bookmarks and within the new digital free zone and by the swimming pool, visitors can entry the complete library obtainable by Bedside Studying.
