NEWTON, Massachusetts—Sonesta Worldwide Motels Company introduced the opening of 18 motels with new franchise accomplice Laxmi Motels Group, the primary important milestone within the deliberate sale of 113 managed properties.
The portfolio of 18 properties consists of 11 motels that will probably be managed by Laxmi straight and seven that will probably be managed by Ark Hospitality. The transition of those properties was accomplished by the tip of September. All properties will function beneath the Sonesta Choose model.
“We’re thrilled to broaden the Laxmi Motels Group portfolio inside the Sonesta franchise household,” stated Keith Pierce, Sonesta’s govt vp and president of franchise and growth. “Changing all 18 motels inside the month is a good instance of our group’s potential to facilitate a easy, speedy transition for our new homeowners. We’re assured that Laxmi’s operational experience, mixed with the energy of the Sonesta model, will result in nice success.”
In 2024, Sonesta introduced the sale of 113 managed motels. The properties are beneath settlement with 4 strategic companions, who will enter into new, long-term franchise agreements with Sonesta. The portfolio consists of 30 Sonesta Choose motels, 44 Sonesta ES Suites motels, and 39 Sonesta Merely Suites motels. This conversion in complete will add as much as one other 14,803 rooms throughout 28 states to Sonesta’s current franchised resort portfolio, which on the finish of September totaled 62,444 rooms and 886 properties.
“Laxmi is worked up to franchise extra motels inside the Sonesta portfolio and deepen our relationship with the model,” stated Kunal Dave, chief govt officer of Laxmi Motels Group. “As homeowners and operators, Sonesta has a novel perspective into the brand-franchisee relationship and understands what it takes to construct a profitable resort from each the asset and operational standpoint. We look ahead to persevering with our lengthy and profitable relationship.”
The 18 Sonesta Choose Motels embody places in Florida, Georgia, New Jersey, Tennessee, Indiana, Kansas, Massachusetts, North Carolina, South Carolina, and Pennsylvania.
