NEWTON, Massachusetts—Sonesta Worldwide Accommodations Company introduced the execution of 65 new franchise agreements in 2023, spanning 12 of the corporate’s 17 manufacturers. The brand new agreements show the continued enlargement of Sonesta’s international franchising presence with the addition of 5,697 new guestrooms.
“Sonesta’s success in 2023 was pushed by our franchise improvement technique and our dedication to proceed strengthening our capabilities and fortifying franchisee relationships,” mentioned Keith Pierce, Sonesta’s govt vp, president of franchise and improvement.
On the finish of 2021, Sonesta Franchising debuted in the US with a platform of franchise companies, resort operations, and franchise help. With development in 2022 and 2023 and the latest institution of The James life-style model, Sonesta Important focus service model, and two tender manufacturers, Mod, A Sonesta Assortment, and Classico, A Sonesta Assortment, the corporate anticipates a powerful 2024 as the corporate’s model portfolio meets the wants of friends and house owners alike.
“With final yr’s launch of 4 new manufacturers, we’ll proceed to develop our franchising presence throughout a number of new segments in 2024,” Pierce added. “We count on our latest development to proceed as we execute offers with versatile requirements and a turnaround from utility to execution in simply 30 days, making a enterprise mannequin that’s primed for conversions.”
“With hospitality possession and working expertise, Sonesta possesses a novel viewpoint and a eager understanding of the challenges and alternatives dealing with our franchisees throughout our portfolio,” mentioned Brian Quinn, Sonesta’s chief improvement officer. “We leverage this attitude to assist our present franchise companions deal with their very own success. This attitude additionally permits us to remain forward of business traits and determine alternatives to diversify the portfolio geographically and throughout model segments.”
The 65 franchise settlement executions accomplished in 2023 are distributed throughout 12 of Sonesta’s manufacturers. Sonesta Franchising supplies franchisees with a spread of choices throughout the higher upscale, life-style, upscale, midscale, extended-stay, and economic system segments. Sonesta’s continued development, owner-centric strategy, market availability, and govt accessibility make it a compelling selection for house owners.
