NEWTON, Massachusettes—Sonesta Worldwide Inns Company introduced the debut of its unified loyalty program, Sonesta Journey Go, and mixed web site, ushering in a brand new period for its six million members worldwide. Following Sonesta’s acquisition of Pink Lion Inns Company, the up to date web site brings Sonesta’s manufacturers, together with Royal Sonesta, Sonesta Inns & Resorts, and Sonesta ES Suites, along with the Pink Lion manufacturers, together with the eponymous Pink Lion Resort, Americas Finest Worth Inn, and Signature Inn below one umbrella and right into a centralized reserving web site.
With Sonesta Journey Go now serving because the singular loyalty program for your entire portfolio, members can entry unified advantages and a single forex throughout a community of 1,100 resorts. Members can accrue and redeem factors throughout all 13 manufacturers, with former Pink Lion Hey Rewards members transitioning into Sonesta Journey Go. Sonesta Journey Go factors accumulate and maintain the next per-dollar worth, eliminating the necessity to accumulate tens of hundreds of factors for a single night time’s keep. Moreover, members get pleasure from perks equivalent to complimentary upgrades, welcome items, and parking with each keep.
“Sonesta Journey Go members now have limitless alternatives to make reminiscences at practically 1,100 lodge locations,” says Chris Trick, Sonesta’s chief advertising and marketing officer. “By making a unified reserving platform and loyalty program, we’re not solely increasing alternatives for rewards and advantages but in addition forging stronger connections throughout our household of manufacturers. For instance, frequent friends of Pink Lion Resort, Inn & Suites by Sonesta can now discover a Sonesta MOD lodge with their factors, whereas Signature Inn by Sonesta friends may also change into Sonesta Merely Suites loyalists.”
To assist this launch, Sonesta launched a brand new shopper marketing campaign in Could, entitled Rewards Season. With promotional supplies starring actress Judy Greer, Rewards Season encourages members to hitch the newly expanded Sonesta Journey Go (STP) and ebook or redeem their journey by Sonesta’s web site. Impressed by awards season, the Rewards Season marketing campaign makes use of Judy’s comedic presence to introduce Sonesta Journey Go. All through the spot, Judy’s standing elevates from Bronze to Platinum, displaying the way in which loyalty members transfer by the STP tiers quick (solely 40 nights per 12 months are required to be eligible for Platinum). Whereas Judy could also be wearing her awards season finery, Rewards Season highlights the on a regular basis perks obtainable to each member of Sonesta Journey Go, black-tie apparel is non-compulsory, together with complimentary upgrades, free breakfast (for gold members), and welcome items for each keep. Whereas Judy goals of staying in Miami, Hilton Head, and Puerto Rico, STP members earn factors at each Sonesta location, from Cairo to Kauai.
“Our portfolio has a lot breadth, we needed to ensure that Sonesta Journey Go members are rewarded for several types of stays,” says Elizabeth Harlow, chief model officer, Sonesta, “Whether or not they’re reserving a household trip at a Sonesta Resort & Resort, saving up factors for an Americas Finest Worth Inn highway journey, or reserving an opulent Royal Sonesta lengthy weekend, Sonesta has a model to suit each traveler and each journey, all now bookable with factors.”
