NEWTON, Massachusetts—Sonesta Worldwide Lodges Company (Sonesta) introduced the extension of its long-standing Grasp Franchise Settlement with GHL Hoteles (GHL) by way of 2034. The renewed settlement covers the event and franchising of most of Sonesta’s manufacturers—from economic system to upscale segments—all through Peru, Colombia, Ecuador, Chile, and Argentina.
This extension helps Sonesta’s technique to deepen market penetration by way of each conversions and new builds. In Lima, the corporate will quickly debut the Sonesta Lodge Miraflores, anticipated to open summer time 2025, additional increasing its presence in Peru’s capital metropolis.
“Latin America continues to be a area of serious alternative for Sonesta,” stated Brian Quinn, Sonesta’s chief growth officer. “Renewing our Grasp Franchise Settlement with GHL ensures a powerful basis for future growth, and we’re excited to deliver extra of our manufacturers to vacationers throughout these vital markets.”
Since coming into Latin America in 1998 with the Sonesta Lodge El Olivar in Lima, Sonesta has grown its presence throughout the area, specializing in each city and leisure locations. By way of its partnership with GHL, Sonesta has efficiently launched a number of manufacturers and opened lodges by way of ground-up developments and strategic conversions. GHL presently has 14 Sonesta lodges open, together with Colombia (7), Peru (5), Ecuador (1), and Chile (1).
