NEWTON, Massachusetts—Sonesta Worldwide Resorts Company introduced the execution of a strategic alliance with AKEN Resorts & Resorts LLC. This definitive settlement marks a big step in Sonesta’s ongoing worldwide progress technique, with a concentrate on the Latin American (LATAM) area.
Six AKEN motels are initially slated to ally with Sonesta, efficient this fall, adopted by extra AKEN properties following quickly after. This transition will combine these properties into Sonesta’s world distribution and loyalty ecosystem.
A good thing about this alliance for vacationers would be the important enlargement of alternatives for Sonesta Journey Cross loyalty program members to earn and redeem factors throughout an array of latest locations. Sonesta Journey Cross members will be capable of leverage their loyalty at AKEN places and earn factors in direction of free nights, in addition to accelerated membership standing.
“Latin America gives each cultural richness and untapped progress alternatives, and AKEN Resorts is a perfect collaborator with native perception and operational excellence,” mentioned Keith Pierce, Sonesta’s govt vice chairman and president of franchise and growth. “As vacationers proceed to search for genuine experiences, this settlement represents a particular alternative for Sonesta to create a strategic alignment with AKEN, a model acknowledged for its expertise in ecotourism and aware luxurious.”
“Our strategy to progress has three pillars – to be Quick, Pleasant, and Versatile – and we see this as the start of an extended and mutually useful relationship,” mentioned Brian Quinn, Sonesta’s chief growth officer. “Mexico, Central America, the Caribbean, and South America symbolize large potential for journey demand, visitor loyalty,y and engagement. Collaborating with AKEN permits us to scale rapidly in a high-growth area whereas aligning with a model that shares our dedication to distinctive service and visitor expertise.”
AKEN Resorts & Resorts presently operates motels in Argentina, Colombia, Ecuador, Costa Rica, and Mexico. The corporate is understood for integrating way of life and wellness into the visitor expertise.
“We’re thrilled to formally start a relationship with Sonesta to carry the spirit of South American hospitality to a broader world viewers,” mentioned Lisandro León Liguori, co-founder and co-chief govt officer of AKEN Resorts & Resorts. “Partnering with Sonesta permits us to share our philosophy of aware hospitality with an excellent wider world group, redefining what it means to journey effectively.”
“This thrilling alliance permits AKEN to rapidly amplify our attain, strengthen our world gross sales distribution, and speed up our progress whereas remaining true to our roots—providing visitors immersive native experiences, considerate service, and fantastically designed stays,” mentioned Luis Gallotti, co-founder and co-chief govt officer of AKEN Resorts & Resorts. “Along with Sonesta, we’re creating new pathways for discovery, loyalty, and progress—each for our visitors and our groups.”
