SAN FRANCISCO, California—Sojern, an AI-powered advertising and marketing platform constructed for hospitality and lately acquired by RateGain, introduced that Pink Roof has adopted its AI Concierge resolution to boost visitor engagement, streamline operations, and drive improved industrial efficiency throughout its portfolio. The initiative is being rolled out throughout many Pink Roof properties.
Sojern’s AI Concierge enhances each stage of the visitor journey by automating routine interactions—from service requests and amenity inquiries to in-stay difficulty reporting—decreasing entrance desk workload whereas guaranteeing visitors obtain quick, personalised responses at scale.
Rollout Particulars
This rollout builds on a strategic relationship between Pink Roof and Sojern that started in 2024 with the adoption of Popularity Supervisor, a part of Sojern’s visitor expertise platform. Leveraged throughout greater than 700 properties, Popularity Supervisor permits real-time visitor suggestions monitoring and response throughout and after the keep, giving Pink Roof group members larger visibility into visitor sentiment and the power to resolve points earlier than they affect opinions. Throughout the fourth quarter of 2025, Pink Roof recorded a 6.64 p.c enchancment in inside high quality metrics and a 3.14 p.c enhance in social scores.
“Aligned with our dedication to “Real Relationships. Actual Outcomes.” and our franchisee-focused enterprise mannequin, the enlargement marks the following chapter in Pink Roof’s innovation roadmap, connecting advertising and marketing, operations, and visitor expertise by means of a extra built-in, data-driven, AI-enhanced method, whereas empowering franchisees with scalable instruments that help constant, high-quality service,” mentioned Steve Woodward, vp of innovation, studying and improvement at Pink Roof.
“Pink Roof has lengthy been on the forefront of operational excellence, and we’re proud to deepen our partnership as they develop their AI-driven visitor engagement technique,” mentioned Baskar Manivannan, vp, visitor engagement platform at Sojern. “By combining conversational AI, real-time insights, and actionable suggestions, AI Concierge empowers Pink Roof franchisees to ship sooner help, elevate visitor satisfaction, and unlock new income alternatives—all whereas easing the pressure on front-line groups.”
