SO/ to debut in Hungary in 2026


Hungary: Life-style hospitality group Ennismore will broaden its SO/ model to Hungary, signing a property in Budapest scheduled to launch in 2026.

SO/ Budapest shall be repositioned from the previous Sofitel Budapest Chain Bridge, situated on town’s Pest Financial institution.

Following an exterior and inside refurbishment, the finished SO/ property will function 350 rooms, together with 56 suites and two presidential suites.

Facilities embrace 4 food and drinks venues, assembly and occasions areas, and a spa with a swimming pool and health/wellness house.

Chadi Farhat, model COO of SO/ at Ennismore, mentioned: “We’re thrilled to carry SO/’s avant-garde design and artistic method to Hungary for the primary time. SO/ exudes an ultra-chic social vibe that matches Budapest and merges tradition by its wealth of UNESCO World Heritage websites with elegant modernity. Making a classy assertion, SO/ Budapest will undoubtedly grow to be a vacation spot for locals and travellers alike.”

Along with SO/ Budapest, Ennismore has a pipeline of motels opening in Hungary over the subsequent few years together with 25hours, JO&JOE, and Mama Shelter.

Globally, Ennismore is about to open over 15 motels and over 50 eating places and bars in 2024, together with The Hoxton Vienna, Austria; Hyde London Metropolis, UK; 25hours The Odd Fowl, Jakarta, Indonesia; SLS Barcelona, Spain; Mama Shelter Good, France; Rixos Tersane Istanbul, Türkiye, and Rixos Obhur Jeddah.



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