Worldwide: Boutique lodge assortment Small Luxurious Motels of the World (SLH) has revamped its loyalty program and launched a cellular app and buyer journal Swoon by SLH.
Beforehand generally known as INVITED, the brand new loyalty program SLH Membership has been created in response to member suggestions such because the introduction of a three-tier construction. This contains:
Membership 01: For as much as three night time stays, members obtain versatile examine in/out instances and entry to preferential charges. Each night time booked will see SLH plans two timber in partnership with TreeNation..
Membership 02: From 4 to 12 night time stays, members will obtain complimentary continental breakfast, room upgrades, precedence entry to SLH flash gross sales (out there through the app solely), and particular accomplice affords.
Membership 03: Stays of greater than 13 nights, members will obtain reward night time vouchers, unique occasion invitations, and the prospect to win complimentary nights at any SLH property.
All present INVITED members will mechanically be transferred to SLH Membership.
Launching on 24 October, the SLH app will present visitors with an internet reserving instrument and options comparable to built-in route steerage. Loyalty info and a downloadable membership card can be accessed by the app.
On the identical day, Swoon by SLH – the group’s digital journal – will characteristic lodge receives, interviews with lodge house owners, and extra. A print model may be present in choose SLH properties worldwide, and Membership 03 members may also obtain a replica.
Richard Hyde, chief working officer of Small Luxurious Motels of the World, mentioned: “That is only the start of the SLH Membership journey – our small but highly effective benefits-driven programme will solely get higher in 2025, supported by our cutting-edge app and provoking journal, igniting the wanderlust with our loyal fanbase.”
