HOUSTON, Texas—SHR introduced the launch of its new AI Assistant, an embedded answer that automates content material creation inside its central reservation techniques (CRS) and buyer relationship administration (CRM) platforms. Designed to get rid of the inefficiencies of handbook content material administration, the AI Assistant has multilingual updates, messaging consistency, and accessibility compliance.
SHR’s AI Assistant eliminates the prices of outdated content material workflows by producing room descriptions, promotional messaging, and picture alt-text, decreasing handbook workload and making certain consistency throughout all platforms.
The platform is embedded into SHR’s CRS and CRM, eliminating the necessity for hoteliers to manually rebuild or map reservation descriptions throughout techniques. The CRS robotically shares room descriptions, price particulars, and insurance policies with the CRM throughout all supported languages.
Throughout the CRM, hoteliers can refine AI-generated content material by modifying tone, size, and magnificence to align with their model voice, making certain each touchpoint delivers a constant expertise.
Rodrigo Jimenez, CEO, SHR, stated, “Our new AI Assistant isn’t just about saving time, it’s about making certain each visitor touchpoint delivers the suitable message, in the suitable language, with the suitable degree of element to drive bookings and income. It’s step one in a sequence of AI-driven enhancements we’ll be introducing over the approaching months to assist inns elevate each stage of the visitor journey. ”
