BETHESDA, Maryland—Marriott Bonvoy’s Sheraton Resorts & Resorts introduced the launch of “Goodnight Room,” a brand new advertising marketing campaign impressed by the kids’s guide “Goodnight Moon”.
“Goodnight Room” follows a working mom recounting her day to her son from a Sheraton resort room, together with the tales of vacationers gathering, working, and unwinding all through the resort’s foyer.
Nods to the bedtime story seem all through the movie, from a visitor sporting “two little kittens” on their socks, to a Sheraton affiliate handing over a pc mouse, to a younger boy in striped pajamas harking back to the guide’s illustrations. Created in collaboration with Wieden+Kennedy New York and set to an authentic rating by Matt Maltese, the marketing campaign was developed alongside the representatives of MargaretWiseBrown and Clement Hurd, in partnership with HarperCollins Youngsters’s Books, and can roll out throughout TV, streaming, social, and in-flight leisure as of November 3.
“Goodnight Moon is a narrative many people grew up with, and now many people learn to our personal youngsters,” mentioned Peggy Roe, government vice chairman and chief buyer officer, Marriott Worldwide. “Reimagining it by means of the lens of Sheraton felt deeply private as a result of, at its core, each tales are about familiarity and luxury. The Goodnight Room movie honors that nostalgia whereas capturing the truth of contemporary journey – from the moments between conferences and the telephone calls dwelling to the small gestures that make us really feel grounded wherever we’re. It’s a wonderful reflection of what Sheraton stands for in the present day: a gathering place for the world, the place heat, belonging, and neighborhood at all times have a seat.”
Sheraton additionally introduced the debut of the “Goodnight Moon” Suite on the Sheraton Boston Resort, which just lately underwent an intensive renovation. Obtainable for reserving from November 3 by means of February 28, the storybook-inspired keep invitations visitors to discover a room that was designed to reflect the world of the guide. The suite has inexperienced partitions, pink carpet, a glowing LED fire, and a working dollhouse. Upon arrival, visitors are greeted with milk and cookies, an opulent bunny, and a credit score towards the property’s signature restaurant.
Members also can bid on an unique Marriott Bonvoy Second: a two-night keep from December 26–28 within the “Goodnight Moon” Suite with curated experiences, together with a moonlit dinner adopted by a stargazing exercise, a s’mores dessert show, and particular souvenir presents for the household.
