MIAMI, Florida—SH Lodges & Resorts celebrated its tenth anniversary by rebranding as Starwood Lodges, reviving the worldwide model created almost 30 years in the past by Barry Sternlicht. Together with this variation, Starwood Lodges has deliberate development for 2025, with greater than 40 properties open or in improvement throughout its three manufacturers on 4 continents. In Sternlicht’s time as chairman and CEO of Starwood Lodges & Resorts, he created W Lodges, grew St. Regis from a single property into a world luxurious lodge assortment, and up to date manufacturers like The Luxurious Assortment, Sheraton, Westin, Le Meridien, and 4 Factors.
“Reintroducing the Starwood Lodges title is personally very thrilling for me. It’s a tribute to a legacy that thousands and thousands of individuals know and belief—and it comes at a decisive second in our firm’s historical past,” mentioned Sternlicht, founder and chairman, Starwood Lodges, and chairman of Starwood Capital Group. “Over the previous decade, SH Lodges & Resorts has constructed three extraordinary manufacturers, together with the mission-driven 1 Lodges, which demonstrates how friends can dwell an opulent, sustainable life with out sacrifice. I didn’t need to do one other typical lodge model after W. The world doesn’t want one other model, it wants a greater 1. By reviving the Starwood Lodges title, we intention to marry this trusted legacy of youth, innovation, and visitor focus with our trendy, tech-enabled, customized method to hospitality. As we take this subsequent step, we’re doubling down on our mission to encourage, innovate, and make a distinction—for our friends, our companions, and the planet.”
Starwood Lodges has deliberate the debut of flagship properties in Tokyo, Melbourne, and Copenhagen, in addition to additional enlargement into new markets such because the Center East and Southern Europe.
“Starwood Lodges as soon as disrupted the trade beneath Barry’s management. On the tenth anniversary of SH Lodges & Resorts, we are going to construct on that legacy and turn out to be an much more modern and forward-thinking firm,” sayidRaul Leal, CEO, Starwood Lodges. “Our cadre of distinctive manufacturers with distinctive choices, delivered to life by the perfect group members within the trade, will delight and shock expertise seekers of all ages across the globe.”
1 Lodges & Houses:
The 1 Lodges model launched in 2015 with the opening of Miami’s 1 Lodge South Seashore and New York Metropolis’s 1 Lodge Central Park. Over the previous decade, the model has expanded into main world locations, together with Brooklyn, New York Metropolis; West Hollywood, Los Angeles; Sanya, China; Toronto, Canada; Nashville, Tennessee; San Francisco, California; Hanalei Bay on Kauai, Hawaii; and Mayfair, London.
“As we mirror on a decade of 1 Lodges, we’re pleased with how far we’ve are available inspiring friends to look after the planet,” mentioned Sternlicht. “With our new openings, we’re bringing our mission to new markets and persevering with to lift the bar for sustainable luxurious.”
In 2025, 1 Lodges & Houses may have new properties together with:
- 1 Lodge Seattle (Spring 2025)
- 1 Lodge & Houses Melbourne (Mid-2025)
- 1 Lodge Copenhagen (Summer season 2025)
- 1 Lodge Tokyo (Fall 2025)
Openings past 2025 embody Cabo San Lucas, Mexico; Paris, France; Elounda Hills, Crete; Austin, Texas; Riyadh, Saudi Arabia; and San Miguel de Allende, Mexico.
Baccarat Lodges & Residences:
Following its flagship property—Baccarat Lodge New York—the model shall be increasing within the coming years, together with Rome, Italy; Florence, Italy; Riyadh, Saudi Arabia; Dubai, India; and the Maldives.
Treehouse Lodges
Treehouse Lodges is the latest of Starwood’s three manufacturers. After the debut of its flagship property in central London, England, the model is increasing innew locations:
- Treehouse Manchester (Spring 2025)
- Treehouse Silicon Valley (Spring 2025)
Further accommodations within the pipeline embody Adelaide, Australia; Riyadh, Saudi Arabia; and Brickell, Miami.
Branded Residences
As a part of the expansion technique of 1 Lodges & Houses and Baccarat Lodges & Residences, a number of new branded residences are in improvement. Present properties embody 1 Houses South Seashore and Baccarat Residences New York. Upcoming Baccarat Residences will complement lodge openings in Dubai, the Maldives, and Riyadh, whereas new 1 Houses places are launching alongside accommodations in Melbourne (debuting this 12 months), Crete, and San Miguel de Allende. Baccarat Brickell is deliberate as a standalone improvement.
Culinary and Wellness
Eating and wellness will proceed to be half Starwood Lodges’ method to hospitality and stay core parts of the visitor expertise.
In London, 1 Lodge Mayfair’s signature restaurant, Dovetale—helmed by Tom Sellers—has reimagined European delicacies. Throughout the Atlantic, 1 Lodge Central Park options Jams by Jonathan Waxman, a farm-to-table eating expertise. The Treehouse Silicon Valley is debuting Valley Goat, the place Stephanie Izard will present the seasonal choices of Northern California. And at 1 Lodge South Seashore, Michael Solomonov is about to introduce AVIV, together with the flavors of Israel and the broader area.
Wellness is an extension of Starwood Lodges’ mission. Properties embody experiential programming that connects friends to nature whereas selling holistic well-being. Almost each 1 Lodges property has the Bamford Wellness Spa, created in partnership with Carole Bamford. Bamford Wellness Spas provide remedies impressed by conventional therapies and native influences.
“By way of considerate culinary and wellness experiences, we try to recharge the soul, nurture the physique, and encourage a deeper connection to the world round us,” mentioned Leal. “It’s not nearly providing facilities—it’s about creating transformative moments that stick with our friends lengthy after they depart.”
Sustainability
Sustainability will proceed to be a cornerstone of Starwood Lodges’ development technique. The corporate displays a dedication to the planet and its individuals, integrating eco-conscious design, operations, and visitor experiences.
The concentrate on sustainability extends past bodily areas to its individuals. The group will develop from 3,900 to greater than 5,000 members in 2025. Neighborhood engagement packages just like the 1 Much less Factor initiative—which inspires aware disposal—and partnerships with native organizations additional amplify this affect.
“Our journey has simply begun,” mentioned Sternlicht. “As we embrace daring concepts, increase into new markets, and proceed to reinvent the hospitality panorama, we hope to construct a legacy that can encourage future generations. The perfect is but to return.”
