It’s spectacular to see the enlargement of Lyre’s Spirit Co. throughout the Center East. To what do you attribute this success?
Initially, we now have a set of gorgeous merchandise and a splendidly distinctive model. The liquids converse for themselves and have obtained unanimous acclaim throughout the hospitality trade. Secondly, we now have a really clear mandate to develop and premiumize the non-alcoholic beverage class. Every little thing we do should persistently ship on this aim. Lastly, we now have fantastically executed how the model is showcased within the area. That is achieved by way of our native distributors and our improbable companions within the HORECA section.
May you elaborate on the importance of partnering with famend eating places similar to LPM Restaurant & Bar, COYA and different venues within the Center East to showcase non-alcoholic cocktails?
It indicators our intent to preimmunize the non-alcoholic class, providing non-drinkers fantastically balanced 0.0 p.c cocktails past sugar-laden mocktails. Moreover, venues like LPM Restaurant & Bar and COYA have masterfully expert mixologists able to innovating lovely cocktails. Through the use of Lyre’s merchandise, they’ve the constructing blocks to recreate their signatures in 0.0 p.c format. Furthermore, we now have additionally partnered with TGP hospitality group to create the first-ever standalone 0.0 p.c Cocktail venue.
Blended by Lyre’s is positioned in Riyadh’s iconic Kingdom Tower, a part of the brand new Mamlaka Social Eating idea. Moreover, this partnership permits us to focus on our model with rigorously curated, wonderful cocktail creations tailor-made for our visitors.
With the rising demand for non-alcoholic choices, how do you foresee the market evolving within the GCC area and past?
The expansion of non-alcoholic drinks within the GCC outpaces the worldwide trajectory. Moreover, distribution is increasing as new manufacturers enter. New, extra handy codecs like RTDs are set to enter the market, rising their share over juices, comfortable drinks and mocktails. In cities like Dubai, the non-licensed HORECA channel lags behind its licensed counterparts. We anticipate this transformation as restaurant and occasional chains acknowledge the incremental income potential of this class past their daytime commerce.
Do you will have any new merchandise within the pipeline?
Definitely! We’re engaged on new spirit flavors to develop our 0.0 p.c cocktail choices. We’re additionally introducing new codecs for handy consumption of Lyre’s Non-Alcoholic drinks.
