NORTH BETHESDA, Maryland—Selection Motels Worldwide, Inc. introduced a marketing campaign benefitting the American Crimson Cross aid efforts to assist folks impacted by the 2025 California wildfires. Selection Privileges members’ donations to the Crimson Cross will now be eligible for a match from Selection Motels of as much as $25,000.
“We’re dedicated to supporting the communities affected by the wildfires in California. By matching donations, we hope to amplify the influence of our members’ generosity and supply much-needed help to these in want,” mentioned Megan Brumagim, vp, upscale manufacturers and chief sustainability officer, Selection Motels Worldwide.
Further donations might come from Selection Motels associates and matching by way of Selection Provides, the corporate’s company charity donation matching program.
In November 2024, Selection Motels, its associates, and members of the Selection Privileges rewards program donated a complete of over $160,000 towards the American Crimson Cross aid efforts for communities within the Southeast impacted by Hurricanes Helene and Milton.