NORTH BETHESDA, Maryland—Selection Lodges Worldwide, Inc. debuted its newest world advertising and marketing marketing campaign centered on journey values, celebrating how the appropriate keep can unlock extra significant journey experiences.
This marketing campaign marks the corporate’s third yr collaborating with actor and comic Keegan-Michael Key. Developed in collaboration with Key, inventive company 72andSunny New York, media company dentsu X, and Selection Lodges, the multi-channel marketing campaign consists of 30- and 15-second commercials operating throughout TV, linked TV, digital, and social channels all through 2026.
“Our marketing campaign displays how persons are eager about journey at this time,” mentioned Noha Abdalla, chief advertising and marketing officer, Selection Lodges Worldwide. “As we proceed to develop our footprint and consciousness with world audiences, this marketing campaign exhibits how Selection Lodges affords visitors extra methods to get what they worth on a visit throughout an intensive portfolio of manufacturers and places, to allow them to get pleasure from consolation, flexibility, and making significant reminiscences.”
Key’s continued partnership with Selection Lodges is rooted in how journey has formed his personal life. “A few of my fondest reminiscences, from childhood to current years, come from being on the street with family members,” mentioned Keegan-Michael Key. “What I recognize about Selection Lodges is how deeply they worth creating significant moments for visitors, and their wide selection of manufacturers displays that dedication by providing choices for each visitor and each form of keep. They proceed to create locations that take the stress off journey, which is why staying at their accommodations resonates with me.”
Marketing campaign Particulars
This yr’s marketing campaign highlights Selection Lodges manufacturers, together with Consolation Lodges and Cambria Lodges, in addition to Selection Privileges, the corporate’s lodge rewards program
The marketing campaign will launch on January 20th and can be seen throughout numerous leisure and sports activities channels, together with prime sports activities moments like faculty basketball. The marketing campaign can even seem throughout Selection Lodges’ and Key’s social media channels, with key channels together with Fb, Instagram, Pinterest, Snap, and TikTok.
