Secondary Markets Surpass Major Markets for Conferences Development





AUSTIN, Texas—Knowland by Cendyn launched December month-to-month knowledge findings to assist hoteliers acquire perception into the highest areas chosen by right this moment’s assembly planners. The corporate introduced St. Louis, Missouri/Illinois ranked first within the prime 25 markets with year-over-year (YOY) progress at 125.8 %. Nashville got here in second with progress at 28 %. Nonetheless, Louisville, Kentucky led in secondary markets with 135.6 % YOY progress and topped the secondary market record for the eighth time in 2024.

  • Main the highest 25 markets by YOY progress in occasion quantity: No single occasion defined the big progress numbers for St. Louis. The highest 4 accounts, together with HavenHouse, Arcadian Infracom, Disaster Prevention Institute, and the Prepare Shed, accounted for nearly 9 % of the full, with practically 11 % of occasions from SMERF as a substitute of company accounts. St. Louis averaged 2,112 complete sq. ft with an estimated group dimension of 97. The whole sq. ft used for the highest 25 markets was 3,045, with an estimated group dimension of 121.
    • St. Louis, Missouri/Illinois (125.8 %): Charity/nonprofit/social providers, marriage ceremony, healthcare, social/sports activities, building
    • Nashville, Tennessee (28 %): Healthcare, know-how, manufacturing, consulting, monetary/banking
    • Atlanta (26.9 %): Schooling, charity/nonprofit/social providers, healthcare, know-how, marriage ceremony
    • Anaheim-Santa Ana, California (21.4 %): Expertise, schooling, manufacturing, healthcare, authorized
    • Denver, Colorado (16.8 %): Expertise, charity/nonprofit/social providers, consulting, healthcare, schooling
  • High 5 secondary markets by YOY progress in occasion quantity: Louisville, Kentucky, hosted the Ladies’s Ultimate 4 School Volleyball event, setting attendance data, and was primarily accountable for the rise in occasions. Louisville topped the secondary marketplace for the eighth time in 2024, experiencing 135.6 % progress and averaging 4,700 sq. ft and an estimated group dimension of 154. Secondary markets noticed a slight improve excessive 25 markets, with complete sq. ft used at 3,052 and an estimated group dimension of 122. The 5 high-growth secondary markets and prime industries have been:
    • Louisville, Kentucky/Indiana (135.6 %): Nationwide affiliation, schooling, meals/beverage, state affiliation, manufacturing
    • Wisconsin South (67.6 %): State affiliation, automotive, social/sports activities, marriage ceremony, manufacturing
    • Savannah, Georgia (54.6 %): Manufacturing, healthcare, charity/nonprofit/social providers, nationwide affiliation, know-how
    • Lengthy Island, New York (47.5 %): Coaching/schooling, non secular, marriage ceremony, healthcare, manufacturing
    • Jacksonville, Florida (42.4 %): Marriage ceremony, charity/nonprofit/social providers, nationwide affiliation, consulting, schooling





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