Saudi Arabia’s market
In 2023, the tender drinks market in Saudi Arabia was valued at USD 13.2 billion. Wanting forward, the market is predicted to succeed in USD 18.1 billion by 2032, pushed by a compound annual progress fee (CAGR) of 5.92 p.c from 2024 to 2032. Moreover, in This fall 2023, the full dimension of the Saudi Arabian drinks market was 4.54 billion liters, with tender drinks holding the biggest market share. Moreover, the projected income for carbonated tender drinks is anticipated to be larger, with a mixed quantity of two.3 billion liters.
Saudi Arabia’s consumer demographics
In keeping with current studies, 5.8 p.c of Saudi adults devour sweetened tender drinks.
As well as, 16 p.c of Saudis drink tender drinks each day or incessantly, outlined as 3-6 occasions per week. Moreover, 71 p.c of Saudis devour sugar-sweetened drinks (SSBs) a minimum of as soon as weekly.
These consumption patterns are significantly regarding once we think about the well being implications. Notably, Saudi Arabia ranks among the many prime 10 nations for weight problems, with a prevalence fee of 33.7 p.c. Equally, diabetes impacts 23.7 p.c of the inhabitants, highlighting the rising well being dangers related to excessive SSB consumption.
Saudi Arabia’s distribution channels
At present, offline channels, together with supermarkets, hypermarkets, and small native grocers, promote 66.8 p.c of soppy drinks. This means a transparent desire for in-person buying with regards to buying tender drinks.
Furthermore, persons are anticipated to devour a mean quantity of 104.4 liters of soppy drinks per individual in 2024. Of this, carbonated tender drinks are projected to account for 58.29 liters, highlighting the continued recognition of this class amongst customers.
High Traits
There’s a notable progress in premium and craft tender drinks, which displays a shift towards higher-quality choices. Moreover, the rise in purposeful drinks, together with more healthy alternate options, reveals a rising client curiosity in merchandise that provide added advantages. Moreover, there may be an rising demand for hygienic and recyclable packaging, as sustainability turns into a precedence for each customers and producers.
This highlights the robust progress and evolving developments in Saudi Arabia’s tender drinks market, with an rising deal with more healthy and premium choices.
