Sanpellegrino launch Essenza – hospitality

After reaching sturdy worldwide success throughout the US, Canada, UK and China, Sanpellegrino have launched S.Pellegrino Essenza – a flavoured glowing mineral water with a delicate, inventive mix of Mediterranean fruit flavours crafted in S.Pellegrino light bubbles.

S.Pellegrino Essenza is accessible in three distinctive Mediterranean flavours together with Lemon & Lemon Zest, Tangerine & Wild Strawberry and Darkish Morello Cherry & Pomegranate.

The stunningly designed slim, recyclable 330ml can is bound to catch shoppers’ consideration. Even the outer packaging has been superbly crafted with metallic finishes, including to this premium product from S.Pellegrino. It will stand out on shelf.

By introducing S.Pellegrino Essenza, S.Pellegrino has cleverly tapped into the ever-growing shopper push for non-alcoholic drinks which might be great-tasting and wholesome. With no sugars or sweeteners, zero energy and ready with pure flavours, S.Pellegrino Essenza is bound to have sturdy attraction amongst health-conscious shoppers.

Neilsen information  studies that 66% of alcohol drinkers aged between 21 and 34 are making a concerted effort to scale back their total consumption of alcohol. Says Kate Renzella, Model Supervisor, Sanpellegrino, “Shoppers are keen to pay a premium for drinks that assist a more healthy way of life, because the development away from drinks excessive in sugars and different nasties continues to realize momentum”. Kate provides, “we predict our stockist companions will profit from S.Pellegrino Essenza as shoppers proceed to hunt out premium, non-alcoholic drinks that may be loved with out compromising their deal with well being”.

In keeping with FY2018 Neilson Knowledge, there has additionally been vital development in flavoured glowing drinks. Flavoured glowing has loved 14.7% gross sales development, whereas plain glowing recorded 5.1% development – all pointing to the proper timing for Sanpellegrino to introduce S.Pellegrino Essenza to the Australian market.

For extra info and native distributor particulars, go to

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