San Diego Has Highest Assembly Quantity Enchancment

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ARLINGTON, Virginia—Knowland launched the highest market efficiency numbers for December, citing San Diego as having the very best assembly quantity enchancment with 29.2 % year-over-year (YOY) progress. Coming in second was San Francisco, the place occasion quantity elevated 21.5 %.

San Diego’s healthcare occasion enterprise phase doubled, and its pharmaceutical/biotechnology occasions tripled from final yr. A lot of this assembly exercise was held within the first half of the month.

The highest market skilled a median variety of attendees of 198, and the typical assembly house used was 2,577 sq. toes.

  • 12 months-over-year comparability: December 2023 occasion quantity confirmed 6.7 % progress over December 2022 for all U.S. markets.
  • High 5 markets (by YOY progress in occasion quantity): San Diego ranked highest within the high 25 U.S. markets, internet hosting pharmaceutical/biotechnology conferences, adopted by consulting business occasions. The next 4 markets: San Francisco, Seattle, Orlando, and Miami rounded out the highest 5 YOY for progress quantity.
    • San Diego: Pharmaceutical/biotechnology, consulting, nationwide affiliation, healthcare, charity/non-profit.
    • San Francisco: Charity/non-profit, schooling, coaching/schooling, expertise, and humanities/performing arts.
    • Seattle: Charity/non-profit, leisure/media, healthcare, nationwide affiliation, and expertise.
    • Orlando: Pharmaceutical/biotechnology, healthcare, expertise, nationwide associations, wedding ceremony, and expertise.
    • Miami: Wedding ceremony, journey, schooling, monetary/banking, and consulting.
  • High markets exterior the highest 25 (by YOY progress in occasion quantity): Colorado Springs, Colorado; Lexington, Kentucky; and Milwaukee, Wisconsin.

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