COLUMBUS, Ohio—Rockbridge celebrated its twenty fifth 12 months in enterprise and launched an up to date expression of its model language and visible identification. Rockbridge started in 1999 with 4 companions who led the corporate in turning into a nationwide platform for lodge investments constructed on business relations, cycle-tested methods, and end result consistency.
Since Jim Merkel was appointed CEO in 2008, the corporate has advanced into the vertically built-in hospitality-centered funding agency it’s at the moment. Over the previous 15 years, the corporate has expanded its capabilities and refined its strategy to ship outcomes and worth to traders, companions, and the communities it serves.
“It has develop into clear that to ship excellent outcomes and entice one of the best expertise, we wanted a brand new expression of our model. One which precisely displays who we’ve develop into and the values that proceed to information us,” stated Merkel.
On the cornerstone of the trouble lies the corporate’s newly articulated foundational language: “We’re steadfast optimists. We consider we will, and will, make the world higher. We relentlessly pursue excellence in all the things we do. We domesticate worth in all the things we contact. We’re a hospitality-centered funding agency designed to counterpoint life.”
“Our intention is to raised align how our model language and visible identification is expressed with our function and mission so that everyone, new and outdated, is aware of the place we’re going,” stated Merkel.
The following 25 years are prefaced by the newly refined model and the corporate’s observe report: Rockbridge has 307 actual property and hospitality investments in 39 states price over $11 billion in complete capitalization and $4.3 billion in belongings beneath administration.
