ATLANTA, Georgia & HONOLULU, Hawaii—Resort Equities and Springboard Hospitality introduced a strategic merger, making a scaled and differentiated resort administration firm constructed to ship worth for resort house owners throughout branded and unbiased segments. The mixed firm will function a broad portfolio of properties throughout the USA, Canada, the Caribbean, and Latin America, spanning city, resort, and out of doors locations. The newly merged entity will proceed to function as an owner-focused administration firm.
Ben Rafter, CEO of Springboard Hospitality, is the brand new chief govt officer of the mixed firm. Brad Rahinsky, former president and CEO of Resort Equities, will assume the position of chairman.
“This subsequent chapter for the mixed firm establishes scale with expanded regional perception and entrepreneurial agility to help house owners throughout each asset class,” mentioned Brad Rahinsky, chairman of Resort Equities. Ben Rafter, CEO of Resort Equities, added, “We begin with what each firms do finest: income era and know-how innovation. We’ve earned our fame by unlocking new income alternatives, embracing know-how to remain forward of the curve, and tailoring artistic options for every asset. From there our mixed experience permits us to maneuver quicker, assume extra creatively, and ship long-term worth in ways in which legacy operators merely can’t.”
Al Smith, Resort Equities’ president of resort operations, will assume the newly created position of chief working officer, and Rob Robinson, govt vp of Springboard Hospitality, will transition to the position of president of Springboard Hospitality.
A full suite of providers—together with operations, income administration, advertising, meals and beverage technique, capital planning, and improvement—supported by devoted groups and a robust observe file in each branded and unbiased environments, is obtainable. Further bulletins, together with key hires and expanded providers, will likely be shared within the coming months as the corporate builds towards its subsequent section of progress.
