CHICAGO, Illinois—Resort Communication Community (HCN) introduced the acquisition of Crave Interactive, a UK-based supplier specializing in digital visitor experiences for luxurious motels. This strategic transfer expands HCN’s attain throughout the four- and five-star resort markets. The deal closed for an undisclosed quantity.
Crave Interactive, established in 2009, has constructed a status for delivering in-room tablets and AI-driven visitor companies, catering to clientele that features MGM Resorts, Fairmont, and Hyatt. Their platform facilitates seamless visitor interactions, from room service orders to spa bookings.
HCN’s acquisition of Crave Interactive is a calculated step in direction of integrating complementary applied sciences and experience and increasing HCN’s advert community, which permits hoteliers to accumulate the substantial capabilities of the visitor engagement platform at diminished charges by HCN’s newly launched ad-subsidized mannequin. HCN is combining proactive digital signage with international model promoting that creates new sources of income for motels.
HCN and Crave tablets are set to change the resort expertise globally with the mixing of AI. A multilingual human-looking AI Concierge is launched to every visitor through the pill, changing into their private assistant. With advert revenues supporting this innovation, the expertise is now inside attain of each resort globally. HCN presents motels a brand new stage of personalization and repair for each visitor on a mass scale.
“This acquisition is greater than a merger of applied sciences; it’s a fusion of visions geared toward redefining the visitor expertise,” mentioned Kevin Bidner, chief govt officer of HCN. “By combining our strengths, we are going to ship unparalleled worth to hoteliers and company alike.”
HCN views this acquisition as a consolidation within the hospitality tech area. The mixed firm can have operations and installations in 25 international locations with each pill and cellular purposes.
