BRUSSELS—Radisson Lodge Group reported a record-breaking yr in 2024 after including nearly 40,000 keys to its international model portfolio, thereby reaching milestones and additional strengthening its footprint.
Elie Younes, govt vp and international chief growth officer, Radisson Lodge Group, mentioned, “Regardless of international geopolitical shifts in 2024, we had a profitable yr due to our relentless efforts to serve our two key prospects: the visitor and the proprietor. In 2025, we’ll proceed creating extra prospects and alternatives for all our stakeholders via constructing on present segments and partnerships in addition to looking for new enterprise avenues. We’re grateful to our house owners, companions, shareholders, and devoted groups, whose belief and assist allow our joint success.”
With a imaginative and prescient for progress and growth set out by Radisson Lodge Group’s transformation plan, the group shared particulars from the previous yr:
Since its launch in 2018, the Radisson Assortment model grew in 2024 to almost 70 accommodations and achieved portfolio progress throughout locations. This included the signing of the primary Radisson Assortment properties in Paris and Madrid, the signing of the Group’s third Radisson Assortment property in Riyadh, and the opening of flagship accommodations in Rome, Italy, and Srinagar, India. The Radisson Assortment resort within the coronary heart of Paris is situated within the heritage-protected Haussmann constructing, close to the Louvre Museum and Le Marais neighborhood. In Madrid, the Radisson Assortment resort is about to debut within the Generali constructing situated on Alcala Avenue—one in all Madrid’s distinguished avenues.
In collaboration with PPHE Lodge Group, Radisson Lodge Group opened the doorways to artwork’otel London Hoxton in Could. The resort is within the Hoxton neighborhood and combines art work by Signature Artist D*Face with design. In early 2025, the group can be set to open an artwork’otel property in Rome, marking the model’s Italian debut.
Radisson Blu counted over 20 additions to its portfolio, reflecting momentum in EMEA and APAC. This progress included openings and signings in Casablanca, Morocco, the place the property is situated within the metropolis’s new monetary district. The just lately opened resort in Conakry is a landmark addition to Guinea’s capital and isn’t solely a brand new market entry, but additionally an enlargement of the group’s footprint in West Africa.
Radisson RED expanded into a number of new markets together with Danang, Vietnam; Berlin, Germany; Auckland, New Zealand; Vientiane, Laos); and Abuja, Nigeria. The model debuted in Eire with the opening of Radisson RED Galway, situated in Galway’s latest neighborhood, Crown Sq., and near Galway’s metropolis middle. Whereas Radisson RED Phuket Patong Seaside, situated 200 meters from Patong Seaside, marked the debut of the model in Thailand.
First launched in 2020, Radisson People is a fast-growing model in APAC with nearly 15 additions to the portfolio within the area in 2024, together with openings in Udaipur in addition to Saket in South Delhi, India. In EMEA, the model expanded with new properties in Oman, Sardinia, Turkey, France, and the UK with openings in Surrey, in addition to Bolton, the place the resort is connected to the house of Bolton Wanderers Soccer Membership, situated within the coronary heart of North West England.
In the direction of the top of the yr, the group rebranded its midscale life-style model, prizeotel, to Prize by Radisson. New accommodations underneath the rebranded identify had been introduced in Gdansk, Poland, and Berlin, Germany.
With over 150 properties in operation and underneath growth, Radisson Lodge Group has new openings and signings introduced all year long, together with an addition to the group’s present portfolio of accommodations in Mauritius.
Moving into 2025, Radisson Lodge Group will proceed to give attention to expansions in strategic geographies.
