WASHINGTON—The American Lodge & Lodging Affiliation (AHLA), the AHLA Basis, and the BHN Group/Northstar Journey Group introduced that the co-founders of Procure Influence have been named this yr’s recipients of the Arne Sorenson Social Influence Management Award.
CEO Lauren McCann and President Jen Collins co-founded Procure Influence, which works with suppliers that make use of trafficking survivors, veterans, refugees, individuals with disabilities, and individuals who face limitations to work corresponding to poverty, homelessness, psychological well being and trauma, dependancy, or legal historical past.
Their effort captures the essence of the Arne Sorenson award, which is offered every year to a senior-level govt within the lodging business who’s dedicated to social accountability, gives options for social challenges, empowers underprivileged communities, and demonstrates outcomes.
“We’re honored to current Lauren and Jen with an award that displays how they’re driving constructive change day by day by creating actual alternatives for marginalized employees,” stated AHLA President and CEO Rosanna Maietta. “They’re so deserving of the esteemed Sorenson Social Influence Management Award for his or her imaginative and prescient and management and distinctive strategy and partnership with the lodge business.”
“Lauren and Jen are richly deserving of this award, which celebrates individuals who care deeply about their communities,” stated The BHN Group by Northstar President Jeff Higley. “Via Procure Influence, they’ve given hundreds of motels the means to help neglected individuals and provides them the dignity that comes from work.”
The Arne Sorenson Social Influence Management Award was launched in 2022 in honor of business icon and former President and CEO of Marriott Worldwide, Arne Sorenson, who handed away in February 2021 and left a legacy of dedication to social influence, range, and sustainability. Lauren and Jen might be awarded throughout the AHLA Basis’s annual Evening of a Thousand Stars gala on Jan. 27, 2025, in Beverly Hills, California.
In 2024, Procure Influence and AHLA members teamed as much as launch the Dignity of Work Pledge to supply items accountability and create 100,000 hours of paid employment for individuals with limitations to work. Efforts to succeed in this objective have been tracked on AHLA’s Accountable Keep web site, and final October, Procure Influence and AHLA introduced that this objective was reached due to 23 hospitality corporations that pledged over $7.4 million in purchases.
