Pink Roof Provides Girl-owned Franchise Since Launching Initiative

COLUMBUS, OHIO—Pink Roof introduced its newest totally woman-owned franchise since launching its RIDE with Pink Roof initiative. The HomeTowne Studios Madison, Alabama, previously generally known as the Rocket Metropolis Suites, is the newest of two Pink Roof lodges owned by Jaya Desai. Desai joins the Pink Roof properties owned or partially owned by ladies, bolstered by the group’s RIDE (Highway to Inclusivity and Range in Entrepreneurship) program. Desai at the moment owns an extra Pink Roof branded property, additionally positioned in Madison, Alabama.

Coupled with its sister program SHE, impressed by Pink Roof—a program to Help, Assist, and Elevate ladies—Pink Roof is shifting in the direction of its aim of 40 p.c of properties owned or partially owned by ladies.

When Desai graduated from school and started working as an accountant in Chicago in 1995, she by no means thought she would enter the resort business. Nevertheless, after briefly dwelling at a member of the family’s motel for a 12 months and serving to them on property, she fell in love with the enterprise. A short while later, Desai and her household got here throughout a 30-room unbiased resort in Huntsville, Alabama. One thing spoke to them, they usually purchased it. Regardless of realizing little in regards to the business, Desai and her household ran the property for 18 years.

“That property meant rather a lot to me. It’s the place my kids grew up,” Desai mentioned. “After we bought that resort, we purchased one other 80-room unbiased resort and went to work on it. Throughout renovations, we heard from family and friends that Pink Roof was the very best financial system model to work with, so we determined to pursue them.”

As soon as renovations have been accomplished, Desai reopened the resort because the Pink Roof PLUS+ & Suites® Huntsville – Madison. Her expertise led her to renovate one other resort, an ageing 40-unit motor lodge known as the Rocket Metropolis Suites. In line with Desai, the resort was outfitted with apartment-sized rooms however was positioned exterior of residential zoning, so she determined to remodel the rooms into suites. One pandemic delay later, the 40-suite HomeTowne Studios Madison is getting ready to open.

The property affords facilities with every suite offering dwelling rooms, full kitchens with fridges, dishwashers, a full range, an oven, a microwave, an informal eating desk with 4 chairs, and washers and dryers in every unit. All rooms even have 40-inch TVs, cable, and WiFi entry. The HomeTowne Studios Madison can be positioned close to quite a few sights, together with The College of Alabama in Huntsville, Madison Station Antiques, Huntsville Botanical Backyard, and Huntsville Worldwide Airport (HSV).

“I’m excited to open my second resort with Pink Roof and am thrilled to proceed deepening my relationship with this group and their fantastic staff,” Desai mentioned. “Pink Roof’s RIDE program, and particularly Lina Patel, assisted me with the conversion course of each step of the best way. In my 25 years within the resort business, Lina was the primary particular person to encourage me the best way she did. The perception and understanding Pink Roof offered has been invaluable.”

“Jaya Desai is a incredible hotelier and an inspirational girl, and we couldn’t be happier to have her as a member of the Pink Roof household,” mentioned Lina Patel, Pink Roof’s director of strategic franchise initiatives. “She has executed a lot for her household and the communities of each Huntsville and Madison as a enterprise proprietor.”

“The HomeTowne Studios Madison is a incredible property in a shocking location, and with Jaya Desai as its proprietor, it’s in good arms,” mentioned Matthew Hostetler, chief growth officer at Pink Roof. “We’re overjoyed to work with Jaya to additional her hospitality ambitions and are dedicated to supporting her ongoing success in these and future endeavors. Because of Lina and different incredible Pink Roof staff members, together with Jennifer Burcham, Franchise Growth Director, RIDE with Pink Roof continues to raise aspirational ladies and minority resort house owners of their progress all through the business.”

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