AUSTIN, Texas—Cendyn’s Gross sales Intelligence platform, beforehand generally known as Knowland, introduced that Phoenix, Arizona, ranked first within the high 25 markets with year-over-year (YOY) progress at 19.7 p.c. Las Vegas, Nevada, adopted intently with progress at 17.7 p.c, inserting it within the high 5 markets for the tenth consecutive month. South Michigan and the Florida Panhandle led in secondary markets, whereas Kauai, Hawaii, skilled important YOY progress at 72 p.c.
Phoenix ranked first within the high 25 markets for the primary time in 2024 with a robust mixture of nationwide affiliation, expertise, healthcare, and monetary/banking. Michigan South ranked first in secondary markets, additionally for the primary time in 2024, probably on account of football-related actions.
- Main high 25 markets by YOY progress in occasion quantity: Phoenix topped the listing with 19.7 p.c occasion quantity progress in October, averaging 5,612 sq. ft and 174 attendees, pushed primarily by nationwide affiliation occasions (8.6 p.c of occasion quantity.) Las Vegas stayed within the high 5, coming in second, pushed by nationwide affiliation and weddings. For the highest 25 markets, the common house used elevated to three,902, with a median attendee depend of 132.
- Phoenix, Arizona (up 19.7 p.c): Nationwide affiliation, expertise, healthcare, monetary/banking, charity/nonprofit/social providers.
- Las Vegas, Nevada (up 17.7 p.c): Nationwide affiliation, wedding ceremony, expertise, pharmaceutical/biotechnology, healthcare.
- Dallas, Texas (up 17.6 p.c): Healthcare, nationwide affiliation, expertise, pharmaceutical/biotechnology, training.
- Atlanta (up 17.3 p.c): Training, nationwide affiliation, charity/nonprofit/social providers, expertise, wedding ceremony.
- New York (up 16.3 p.c): Know-how, journey, monetary/banking, training, charity/nonprofit/social providers.
- High 5 secondary markets by YOY progress in occasion quantity: Michigan South skilled important progress at 99.2 p.c, probably pushed by college soccer actions. Kauai, Hawaii, was within the high 5 secondary markets for the primary time with a median assembly measurement of 9,631 sq. ft and common attendees of 316. Though a contributor was weddings, consulting, training, and nationwide affiliation occasions additionally had an affect. Charity/nonprofit/social providers occasions have been secondary drivers for 3 markets. The common house used was 3,841 sq. ft, and the common attendee depend was 128. The 5 high-growth secondary markets and high industries have been:
- Michigan South (99.2 p.c): Training
- Florida Panhandle (99.1 p.c): Retail/on-line retailer
- Louisville, Kentucky/Indiana (98.2 p.c): Nationwide Affiliation
- Kauai, Hawaii (72.0 p.c): Wedding ceremony
- New Mexico North (71.3 p.c): Journey
