Resort administration firm Palladium Resort Group eagerly anticipates the arrival of The Sudden Motels model in Ibiza subsequent summer time.
Since its launch in 2011, Ushuaïa Ibiza Seaside Resort has established itself as a pioneering luxurious model that seamlessly blends distinctive lodging with the best degree of musical leisure. Following over a decade of success, Palladium Resort Group introduced in April 2024 the evolution of this beloved model – one of the crucial profitable within the administration group’s portfolio – to present rise to the subtle new model, The Sudden Motels.
The Sudden Motels model has been created primarily based on years of experience, visitor data and the inspiration offered by the event of Ushuaïa Ibiza Seaside Resort. With this new VIP idea, the group focuses on hyper-personalised visitor expertise on the resort, welcoming new service ideas, new enterprise segments and worldwide growth alternatives.
The Sudden Motels will protect the revolutionary and disruptive spirit of Ushuaïa Ibiza Seaside Resort, whereas sustaining consistency in its model essence, such because the resort’s typography, signature color and iconic hummingbird. In the meantime, it should take the resort providing to a brand new degree of luxurious and exclusivity, so as to enchantment to an more and more discerning traveller profile with excessive expectations of a luxurious way of life expertise.
The implementation of this new model id is being carried out steadily, culminating with the renovation of The Ushuaïa Tower this yr, which will likely be renamed The Sudden Ibiza Resort. Thus, from this season (2025), the enduring institution situated in Ibiza’s Playa d’en Bossa will proceed to shock loyal and new guests with its distinctive providing that mixes lodging, signature gourmand experiences and unforgettable leisure, inside its two areas: the renovated The Sudden Ibiza Resort, providing 181 rooms and suites, and Ushuaïa Ibiza Seaside Resort, providing 234 rooms and suites.
Thus, from this season (2025), the enduring institution situated in Playa d’en Bossa (Ibiza), will proceed to shock loyal and new guests with its distinctive proposal that mixes lodging, gastronomy and leisure, in its two areas: the renovated The Sudden Ibiza Resort, with 181 rooms and suites, and Ushuaïa Ibiza Seaside Resort with 234 rooms and suites.
The Sudden Motels within the United Arab Emirates
As Palladium Resort Group introduced final Might, the brand new model can even see the corporate develop into the United Arab Emirates. The Sudden Al Marjan Island Resort & Residences, an bold venture the group will function within the area, is being developed together with Al Marjan and Almal Actual Property Improvement, an award-winning ultra-luxury developer primarily based within the area.
The event, which is attracting over $100 million in funding, will combine 422 resort rooms and residential models. The resort and residential amenities will likely be situated on Al Marjan Island in Ras Al Khaimah, one of many area’s premier vacationer and funding locations, and can comprise a classy seaside membership, beautiful restaurant and spectacular infinity pool, all located subsequent to Wynn Resort Island and overlooking the picturesque Arabian Gulf.
Thus, ranging from the 2025 season, the model will likely be operational in Playa d’en Bossa (Ibiza), and from 2026, it should welcome its first worldwide venture, with the opening of The Sudden Al Marjan Island Resort & Residences.
