DENVER, Colorado—OTA Perception has rebranded to Lighthouse. The rebrand consolidates a number of merchandise and purchased corporations right into a single, unified industrial platform. This shift marks a milestone within the firm’s continued evolution as a unified platform that reimagines industrial technique for the journey and hospitality trade.
The identify Lighthouse was chosen to represent the corporate’s position in illuminating insights, reworking confusion into readability, and enabling assured decision-making.
“Our capabilities and imaginative and prescient have outgrown the OTA Perception identify,” mentioned Sean Fitzpatrick, CEO. “As Lighthouse, we carry essentially the most correct, real-time knowledge from a number of sources right into a single platform, course of that knowledge utilizing the most recent AI & machine studying methods, and complement it with superb customer support. We take heed to our prospects and constantly innovate to ship simple, intuitive instruments that save time, increase income, and stay user-friendly.”
The Lighthouse platform introduces new enterprise intelligence capabilities, new short-term rental insights, and a brand new look to boost the consumer expertise for industrial decision-makers. Information from strategic acquisitions, together with Clear and Kriya RevGen, is now built-in into the Lighthouse platform.
Lighthouse merchandise and capabilities embrace:
- Charge Perception: Charge buying and aggressive value intelligence for each motels and short-term leases
- Market Perception: Ahead-looking market demand monitoring for forecasting, room value setting, and advertising and marketing methods
- Benchmark Perception: Efficiency benchmarking with market, class, and competitor intelligence
- Parity Perception: Efficiency administration instruments to measure room value parity throughout a mess of distribution channels
- Enterprise Intelligence (BI): BI options for single-property, multi-property, and multi-brand portfolio income managers
- Pricing Assistant: AI-powered room value suggestions with automated workflows
- Distribution Perception: API monitoring and analytics to measure distribution efficiency
- Vacation spot Perception: Provide and demand analytics for DMOs, motels, and short-term leases
- Resort Information Options: Toolsets to entry lodge and short-term rental knowledge units within the trade
“Our model promise has all the time been to take heed to our prospects, frequently innovate primarily based on the most recent applied sciences, and ship one of the best customer support within the trade. Now we have a brand new identify, and new capabilities, however our core values stay the identical,” mentioned Fitzpatrick. “Lighthouse displays not solely who we’re at the moment, however the place we’re headed sooner or later.”
Lighthouse at present serves hoteliers throughout 185 international locations. The corporate’s platform is constructed on knowledge units masking over 725,000 motels and 19 million short-term rental properties globally. Income and hospitality professionals, vacation spot advertising and marketing organizations, asset managers, and short-term rental professionals all depend on Lighthouse to make choices with confidence.
At the side of the model replace, Lighthouse has additionally launched a brand new official firm web site.
