OTA Perception rebrands as Lighthouse

US: OTA Perception, a cloud-based market intelligence platform for the journey and hospitality industries, has rebranded to Lighthouse.

The rebrand will consolidate a number of merchandise and bought firms right into a single, unified industrial platform. The shift marks a major milestone within the firm’s continued evolution as a unified platform that essentially reimagines industrial technique for the journey and hospitality trade.

The identify Lighthouse was chosen to symbolise the corporate’s position in illuminating insights, remodeling confusion into readability, and enabling assured determination making.

OTA Perception acquired Madrid-based trip rental market intelligence firm Clear in March 2022, and a 12 months later, the corporate launched industrial device Fee Perception+, which mixes short-term rental and resort knowledge into one platform.

Lighthouse CEO Sean Fitzpatrick mentioned: “Our capabilities and imaginative and prescient have outgrown the OTA Perception identify. As Lighthouse, we convey probably the most correct, real-time knowledge from a number of sources right into a single platform, course of that knowledge utilizing the most recent AI and machine studying strategies, and complement it with superb customer support.

“We pay attention to our prospects and constantly innovate to ship simple, intuitive instruments that save time, increase income, and stay user-friendly,” he added.

The improved Lighthouse platform will introduce new enterprise intelligence capabilities, new short-term rental insights, and a brand new appear and feel to reinforce the person expertise for industrial determination makers. Information from strategic acquisitions, together with Clear and Kriya RevGen, is now being seamlessly built-in into the Lighthouse platform.

Core Lighthouse merchandise and capabilities embody:

● Fee perception: Fee purchasing and aggressive worth intelligence for each motels and short-term leases

● Market perception: Ahead trying market demand monitoring to enhance forecasting, room worth setting, and advertising methods

● Benchmark perception: Efficiency benchmarking with market, class, and competitor intelligence

● Parity perception: Efficiency administration instruments to measure room worth parity throughout a large number of distribution channels

● Enterprise intelligence [BI]: BI options for single-property, multi-property and multi-brand portfolio income managers

● Pricing assistant: AI-powered room worth suggestions with automated workflows

● Distribution perception: API monitoring and analytics to measure and optimise distribution efficiency

● Vacation spot perception: Provide and demand analytics for DMOs, motels and short-term leases

● Resort knowledge options: Device units to entry “the largest and most correct resort and short-term rental knowledge set in the trade”

Fitzpatrick continued: “Our model promise has at all times been to take heed to our prospects, frequently innovate primarily based on the most recent applied sciences, and ship the most effective customer support within the trade. We have now a brand new identify, and new capabilities, however our core values stay the identical.

“Lighthouse displays not solely who we are at the moment, however the place we are headed in the future,” he added.

​Lighthouse presently serves hoteliers throughout 185 nations, whereas the corporate’s platform is constructed on knowledge units protecting over 725,000 motels and 19 million short-term rental properties globally. It claims to be the one answer that gives real-time resort and short-term rental knowledge in a single platform.

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