DALLAS, Texas—Small lodging companies globally spend extra time managing every day operations than attracting friends, based on new analysis from SiteMinder.
SiteMinder’s research, which uncovers challenges within the small lodging sector, exhibits that almost half (49 %) of small lodging suppliers prioritize property administration duties over visitor acquisition, whereas solely 16 % dedicate extra time to rising their bookings.
Extra Findings
Regardless of these pressures, 53 % of small hoteliers say they would favor to give attention to visitor acquisition. Nevertheless, 40 % cite ‘lack of expertise’ as the most important barrier to adopting expertise that would assist entice extra friends, whereas 29 % preserve static room pricing, both by no means altering their charges or adjusting them solely as soon as yearly.
These findings come as SiteMinder debuts the following era of Little Hotelier, a platform for small lodging companies. With this improve, Little Hotelier gives superior distribution and income instruments beforehand out there solely to bigger properties.
“Our conversations with lodging suppliers have made it clear that whereas managing every day operations comparable to visitor check-ins and coordinating housekeeping stays important, it shouldn’t come on the expense of rising their bookings,” says Leah Rankin, SiteMinder’s chief product officer. “Working a profitable lodging enterprise right now means giving these hoteliers the instruments that allow them work smarter, not more durable—instruments that assist them proceed delivering glorious visitor experiences whereas simplifying the trail to attracting new bookings. We designed an all-new Little Hotelier to do exactly that: bringing world-class distribution expertise and pricing intelligence right into a property administration answer small lodging suppliers already really feel snug with. It’s about assembly them the place they’re, on the coronary heart of day-to-day operations, and giving them better management over their bookings in a centralised platform.”
