KIRKLAND, Washington—Noble Home Accommodations & Resorts (Noble Home) introduced a complete model refresh that features a new brand and web site, in addition to a brand new web site for the group’s resort, Little Palm Island.
Based in 1981 by Pat Colee, Noble Home has constructed a set of 29 impartial properties throughout North America, together with America’s solely personal island resort, three full-service marinas, and a portfolio of eating places, bars, and curated visitor experiences.
“At Noble Home, our progress has by no means been about scale for the sake of scale,” stated Scott Colee, chief advertising officer, Noble Home Accommodations & Resorts. “It’s at all times been about constructing emotional connections and sanctuaries that mirror the tradition of their environment and the spirit of the individuals who deliver them to life. Our model refresh celebrates that ethos, whereas setting a transparent and assured tone for the longer term.”
Renovations and Acquisitions
The rebrand comes at a time of progress as Noble Home not too long ago added a brand new property to its portfolio—a 96-room $100 million mission in Paradise Valley, Arizona, opening in fall 2027. Noble Home has additionally invested in a strategic evolution throughout its portfolio, together with a multi-year renovation of Ocean Key Resort & Spa, positioned in Key West. Executed by Built-in Structure, Rossi Structure, with interiors by Space 600, Noble Home’s inner design workforce, the brand new foyer will spotlight the spirit of Key West.
The Space 600 workforce, led by director of growth Katy Clark and inside design affiliate Erin Weiner, additionally renovated the Chatham Inn Relais & Châteaux property in Cape Cod. The workforce preserved the property’s historic particulars, together with the marble fire. The foyer, bar, and on-site restaurant, Cuvée, had been all redesigned as effectively.
New Programming
Every Noble Home lodge and resort is designed to combine into its vacation spot. This October, the group will launch The Nice Plates Expedition: Culinary Adventures—a brand new collection that pairs cooks with Noble Home locations. The primary version will happen in partnership with Oregon-based chef Adam Glick at Headlands Coastal Lodge & Spa in Pacific Metropolis, Oregon.
Visible Id
The brand new Noble Home identification was developed in-house by Inventive Director Stephanie Ward, Chief Advertising and marketing Officer Scott Colee, and Vice President of Advertising and marketing Andrew Ladd. The brand new branding contains heat tones, tactile and editorial-inspired typography.
“We weren’t attempting to reinvent who we’re, we had been amplifying the legacy we’ve constructed,” stated Colee. “My household began this firm with a dream and a deep respect for place and other people. Right now, as the following era steps ahead, we’re honoring these roots whereas embracing a contemporary imaginative and prescient. The soul of Noble Home remains to be the identical, it’s simply shining a bit brighter.”
