The Syndicate of House owners of Eating places, Cafés, Nightclubs and Patisseries in Lebanon has partnered with multinational beverage firm DIAGEO. They purpose to handle the problem of counterfeit alcoholic drinks within the nation.
A Memorandum of Understanding (MoU) was signed by Tony Ramy, president of the Syndicate, and DIAGEO. Antoinette Drumm, managing director for the Center East and North Africa, and Ziad Karam, head of company relations for the area, represented DIAGEO.
Beneath the settlement, each events will intensify joint efforts. They purpose to fight the unlawful manufacturing, counterfeiting, and adulteration of alcoholic drinks in Lebanon.
The signing occurred in October throughout Whisky Dwell Beirut 2025. Organized by Hospitality Providers, the high-profile occasion celebrates the tradition of fine residing. It serves as a platform to find worldwide manufacturers and join suppliers with hospitality enterprise house owners in a vibrant social environment.
Safety for companies and customers
Commenting on the settlement, Ramy said that the first goal is to guard enterprise house owners and, most significantly, customers from the risks of counterfeit alcoholic drinks. He emphasised that adulterated drinks pose critical well being dangers. As well as, they undermine the status of Lebanon’s hospitality sector.
Ramy famous that the settlement introduces a High quality Label to be displayed on the entrances of hospitality venues that meet the Syndicate’s requirements and standards. This permits customers to determine institutions providing genuine, protected drinks.
lass=”yoast-text-mark” />>“This initiative reaffirms that Lebanon’s nightlife stands as a contemporary and accountable mannequin constructed on respect for laws and clear requirements,” he mentioned.
For her half, Antoinette Drumm, managing director of DIAGEO MENA, reiterated the corporate’s dedication to social duty in Lebanon. She defined that the partnership goals to strengthen the sustainability of Lebanon’s hospitality sector. Furthermore, it promotes a tradition of accountable consumption by collectively tackling smuggling and counterfeiting practices that hurt customers, legit companies, and authorities revenues.
“By way of this settlement, we purpose to create a safer and extra regulated setting the place high quality, authenticity and client belief prevail over unsafe and casual practices,” Drumm mentioned. “This partnership with the Syndicate reinforces DIAGEO’s management in constructing a accountable beverage business grounded in high quality and honest competitors.”
