Gen Z leads intentional consuming experiences
In accordance with Sean Kerry, VP for international on-trade for Bacardi, “Gen Z shouldn’t be consuming much less; they’re consuming earlier, lighter and with extra intention.” Thus, hospitality venues can capitalize on this shift by providing flavorful, approachable cocktails that match daytime and early night routines. Company now worth experiences that really feel private, culturally linked and creatively participating.
Worth comes from story and substance
Martin Raymond, co-founder of The Future Laboratory, provides: “Worth is not outlined by shortage or standing. As a substitute, provenance, storytelling and remodeling moments into that means are important in 2026.” Bars, eating places and motels that spotlight ingredient origins, signature methods and significant narratives will stand out in a aggressive market.
Redefining Completely satisfied Hour
Earlier-day indulgence, or ‘daycaps,’ is changing late-night extra. Youthful authorized consuming age shoppers are main this development. In France, 51 % are reshaping routines towards earlier evenings whereas within the U.S., 34 % are adjusting schedules. Thus, hospitality operators can reply with spritz-focused menus, mood-based cocktails and smaller serves. Subsequently, these micro-celebrations match visitor vitality ranges, schedules and life-style habits.
Offline and analog experiences
Company more and more search offline, screen-free moments that spark actual dialog. Consequently, bars and motels can provide communal serves, martini flights and intimate gatherings to satisfy this demand. Eighty-four % of shoppers report that expertise has made social interactions much less private.
Elevating native flavors
Sourcing domestically and emphasizing terroir is reworking mixology. Thus, hospitality venues can innovate with micro-farms, regional garnishes and seasonal components. Moreover, 77 % of shoppers examine ingredient origins, exhibiting rising curiosity in transparency. Thus, by showcasing native flavors, operators can join company to their vacation spot whereas enhancing cocktail storytelling.
Immersive and lifestyle-driven expertise
Cocktails at the moment are a part of life-style branding. Music, design, journey and storytelling merge into immersive choices. Seventy % of shoppers say emotional engagement drives loyalty. Operators can create experiences which can be collectible, shareable and Instagram-ready, turning drinks into memorable cultural moments.
Maximalism returns
Theatrical, daring and visually hanging cocktails are again. Edible pearls, hearth displays and layered flavors dominate. Over 76 % of shoppers worth heightened experiences. Consequently, hospitality operators in locations from Dubai to Las Vegas are embracing opulent design, turning drinks into show-stopping sights.
Prime cocktails in 2026
Margarita, Mojito, Piña Colada, Rum and Coke®, Whisky and Coke®, Spritz, Vodka Lemonade, Vodka Soda, Gin & Tonic and Dry Martini.
The 2026 Bacardi Cocktail Developments Report affords hospitality operators actionable insights to raise visitor experiences, innovate menus and drive loyalty.
